Have you ever eaten a purple burger?
Neither have I...
Burger King in Indonesia has a burger which is a weird color - the buns are purple.
Yet, with this simple change, they've gotten worldwide media coverage...
It shows that just a simple change like this could be enough to get you worldwide media attention...
(Though it also helps that they are an already-known brand.)
Apparently the promotion is somehow related to a brand called "Purple Seoul" - which is a Korean skincare and makeup brand...
If I was a bit closer, I'd try one!
Burger King Indonesia's New Burgers Come In A Shocking Color
https://www.mashed.com/653157/burger...hocking-color/
Burger King Indonesia's Purple Seoul menu (limited promotion may disappear after Nov. 30)
https://bkdelivery.co.id/menus/purple-seoul/
Best wishes,
Dien
P.S. Makes me think of marketer Seth Godin's "purple cow"...