Re: Marketing to new homebuyers idea
Thanks Larry for asking.
It is really really hard to persuade people to log on to a website by promoting offline. Your weekly newspaper ad buyers won't see a terrific response rate. Unless they provide coupons or bonuses that people can redeem online only.
Here is an idea you may like:
Fish bowl marketing.
* Place a book or something in shops in your community
* Collect email addresses (maybe give incentives to people to give you their email addresses)
* Run a newsletter
* Promote the stores who allow you to collect email addresses at their venue - via your newsletter
There was an awsome discussion on such an idea some time back on SowPub.
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