OK Buckwheat, lets see what you got. Said Gary as we sat at the table in the local Strip Club.
I had to write a promotion in less than an hour.
Something about prayer cloths and prayer requests.
It was my final exam. It was the lunch crowd, ten cent wings, dollar drinks.
Misty, Sheila, Buffy and Candie were the main performers.
When the alarm clock went off, I put down the pen.
Gary read it quickly, said, It sucks.
Reset the timer, and we sat through the next round...
Desiree, Krystal, Monica and Melody.
I started over.
Finally, after a day of writing, Gary gave me the not so bad signoff.
The Client made millions, Gary got his, I got an attaboy (and a tassel from Candie).
Totally
untrue story....
I didn't write a thing this time, and the tassel came from Buffy.
Gordon
Quote:
Originally Posted by Dien Rice
Thanks for sharing this, Glenn!
I'm going to try your idea... Plan on paper, then write on the computer...
I was recently reading some stuff by Doberman Dan, one of Gary Halbert's protégés...
He says that Gary Halbert used to write all his promotions by hand.
He also insisted that those working with him - like Doberman Dan at the time - do the same too...!
Best wishes,
Dien
P.S. For those who may not have heard of him, the late Gary Halbert was well-known among copywriting circles... You can still find many of his newsletters for free at https://www.thegaryhalbertletter.com - which is being maintained by his sons... Doberman Dan can be found at https://www.dobermandan.com ...
P.P.S. In my case, while working, I actually like a bit of people movement in my peripheral vision... Just don't come and bother me!  Some of my favorite places to work are in swanky hotel lobbies. You don't need to stay at the hotel to do it... Their coffee and other hot beverages are expensive, but you only need one... |