I agree.

Getting leads from offline sources is a great way to go. Once you get these leads, they should be funneled into an autoresponder series.

I would go so far as to say that if you don't have an AR, you don't really have an internet marketing business, because very few people buy on the first visit to a website...despite how dynamic your website might be.

You have to capture names and e-mail addresses if you intend to follow up, and unless you follow up, you're not likely to make much money.

Since you've spent all that time and money getting people to your website, it's well worth the effort to build an email-based relationship with your subscribers.

My own website businesses only started to take off once I figured out how to set up AR campaigns for them.

Best wishes,

Sal