Starbucks's Free Grounds for Your Garden program works Great for their PR...
But... How Easy an Idea to Get out there and Talk to all the other Coffee retailers, Restaurants etc...
Locally/Globally about getting Access to their Coffee Grounds for FREE instead of it landing up in the Landfills...
Package it into your own Private Label or Brand name “Nutrition for the Garden” Product with a reasonable price tag...
And/Or make it into a Sponsored Advertising concept... Bag & Nutrition for the Garden info Hotsheets...
With other Focused backend Specialty products & Upsells...
Market the whole concept with a nice Green/Global Warming theme and get into the Media with Newsworthy press releases etc...
http://www.springwise.com/eco_sustai..._coffee_groun/
GM Turns Waste Into Millions
http://www.greenbiz.com/news/reviews...m?NewsID=36021
It's been Done with Restaurant Grease, Oil Changes etc... Unlimited possibilities as 2008 will be the year of the Green Buzz...
One more Great example...
http://www.java-log.com/product_overview_en.htm
Phil