A couple of things that strikes me. Don, do people still read the newspapers (i.e., coffee and paper each morning)? I thought they went the way of the DoDo.

Secondly, this approach is not limited to pizza places. Seems like any old non-franchised restaurant would do.

Curious, Don, which services are you using for the QR code to coupon to SMS marketing? I looked at a few last night and they seem to be all over the map pricewise. I know you can generate the QR code easily enough, but it becomes a slightly different ballgame when you want to capture phone numbers and then send out messages to those numbers. Does the pizza place then have access to the system to send the text messages themselves?

Thanks. Pretty doable idea.