Simon,

Yes... that is the book.

As for the search engine thing... it was a test for a product/service idea. Soon after I launched it, several of the free e-books on SE placement came out, and I realized that the market had hit an over-saturation for products of that sort.

By the way... the domain names are for sale at a very reasonable price.

http://www.searchenginehitmen.com and
www.searchenginehitman.com

I'm currently working on bigger and better projects that more easily "shoot the planes on the ground."

Warm regards,
Adam.