Dear - Look Ma No Shoe Laces
Howdy,
Ok, Mr Look-Ma-No-Shoe-Laces.
No Email has to be COLD.
Not anymore.
IF you have their Email address. You must have their name. Where they live.
Company name maybe.
Doesn't take much to find them on -
LinkedIn
Facebook
Twitter
Google them.
So Now you know lots about them.
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What I look for
before I email a Prospect COLD TURKEY (Which I only do if I am SHOWING OFF for a Client) ...(And Warn them to Expect my call)
I - Hobbies
II - Charity they are passionate about
III - Sport Nut?
Sometimes you find silly stuff.
For example:
A #1 Realtor was FLATTERED when I cold called her and asked, "Have you
eaten at "DUCK DONUTS?"
She LAUGHED.
Because I had just proven I had taken the TIME to Research her, her biz,
where she lives. And that there is a Duck Donut Shop down the road from
her real estate office.
Glenn
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