Quote:
Originally Posted by Glenn
Thanks Dien,
So I'm speed reading along and notice that Diane
has 3 projects POPPING at the same time.
FIREWORKS go off in my brain.
Because I remember how SuperStar Manager - Ken Kragen
Took the Smothers Brothers from NOBODY to International SuperStars
in ONE WEEK.
A - He got them a Cadillac Commercial - 30 days before
the MAGIC Happened. (Running day and night on the Today and Tonight Shows)
I - Ken got The Smothers on The Gary Moore Show.
II - Judy Garland Variety Show
III - Ed Sullivan Show
AND all three Programs Decided to KICK OFF their year with the Program
that the Smothers Brothers were on.
RESULT?
In Those Days There was only a few networks. The Smothers Brothers
seemed to be EVERYWHERE.
THEIR NEXT 50 Shows - SOLD OUT.
TV Offers Poured in.
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Hi Glenn,
Thanks for sharing that!
I didn't know that's how the Smothers Brothers got started!
Believe it or not, not that long ago I was watching a Smothers Brothers video (just one of their routines that I found on YouTube)... I think I got to it somehow by searching for Bob Newhart, and going off on a wild tangent...
(I'm a big fan of Bob Newhart's stand-up comedy routines... Even 50 or 60 or so years after he started doing his routines, I still think there's nothing like them around...! I finished reading Bob Newhart's autobiography not that long ago...)
Certainly, "blanket coverage" can help get you to the top of everyone's mind... Which of course, is a good thing from a marketing point of view...
I guess that means that, if you have a number of publicity opportunities lined up, don't stretch them out! Get them all going "simultaneously" as much as is possible, for maximum impact...
Thanks Glenn!
Best wishes,
Dien