Anya,

I think you should get an email list signup form on there ASAP. Your son can offer to send updates on the site, free goodies, links, more jokes, etc. This will "preserve" the audience you gather from your publicity, and will buy you a little time to consider what you ultimately want to offer on the website.

If you don't have one yet, www.informationbyemail.com has a nice free autoresponder / mailing list service with a simple cut & paste subscribe form you can use.

Best Wishes,
Jim Erskine
Homeway Press


"The book" on this HOT new business