Re: The SECRET to salesmanship & copywriting that sales is...via Gary Halbert...
"When you talk about copywriters being too clever, I think of myself correcting Halbert's stupid spelling mistakes."
Too clever is a fault of mine.
I try to remember "less is (usually) more" and that $.02 words generally pay more than $2.00 words but I'm guilty as sin about forgetting more times than I remember.
*Haven't figured out the quote function yet, but I'll get there.