You are so right. Especially when you test it and test it for yourself what works.

Yes, I The AIDA principle, It is probably as old as the article I wrote up on the forum from the 1800's. I don't know. But that has worked a long time too.

I have no problem with FREE it is the paying that is hard. I wrote an editorial that my home town paper printed for bars with my office phone. I had it ring off the hook for several days. But because I had no desire to create a product for bars I made no money. That probably was my fault. I gave them a free report from information I got from forums about bars and a study about bars. I probaby could have gave them part of the forums stuff then sold the study. But I did not want to bother it was close to tax season when I did that. And that where I make most of my money so far.