Saying si to the spanish lifestyle gets you all the dinero you'll ever need.

According to a poster on the Clayton Makepeace blog Hispanic's are 350% more likely to respond to direct mail. 70% say they open direct mail.

If these numbers are true and we ignore them then we might be dumber than a bag of tacos.

More proof.

America just hit 300 million which is big news here. Hispanics are expected to make up an even larger part of the US population.

I know what you're saying (at least some of you) but I'm a gringo!
I feel like the Ugly Betty of America.

Of course there's nothing ugly about it especially if those direct mail numbers are true things look pretty good I'd say.

Here's a small example take a look at this spanish lingo sale.

It's dime store books that sold at multiples of ten over their face value. You don't need to speak spanish you just need to know spanish. Know what I mean?