Quote:
Originally Posted by GordonJ
I've mentioned it before. Here it is again, with an update.
Background: S. CA, 1970's. Successful CONSULTANT was doing workshops on how to become a successful consultant. He started with this:
(Not an exact quote, but pretty dang close).
"I'm going to start with a TRUTH. Apply it and become as wealthy as you want.
You will know it is the TRUTH, as soon as you hear it. Do you want to hear it?"
"I'm sorry, do you WANT to hear it??" LOUD YES FROM ALL.
Get ready to write, it has five parts.
1. Most people, especially businessmen are NOT as smart as you.
2. These dumber than you businesses will PAY you to help them.
3. HELP them and take their money.
4. IF YOU don't help them and take their money, someone else will take their money.
5. Once you have helped them, get one of their dumber than you friends to help and continue on. IF you don't take their money than you are dumbest of all. "
******
And with a big laugh, he had em in the palm of his hands. Maybe it was because consultants in general, or wannabee consultants THINK they are smarter than most...whatever, it worked.
Truth? Oh, not an argument I want to take on, but since then fortunes have been made by "Consultants" (and they go by many names today) who have HELPED businesses become more successful.
This was a bit before all those DUMMIES books, and IDIOTS books came out too.
Not so much dumb, but it is hard for any small business to keep up with the latest marketing techniques and strategies, all the online, mobile stuff, let alone all the old world ways they face too.
BECAUSE You probably do know more than many small businesses, there is money to be made by sharing (helping) your knowledge and experience with those who haven't been around as much, or haven't been exposed to as much as you have.
Helping small businesses become more successful is the foundation of consultants like Jay Abraham, Dan Kennedy, Gary Halbert and many others who were in S. CA during this time period...hmm, maybe they all took copious notes.
NOW you have the Secret Memo which has made men rich. Use it.
Gordon
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Thanks Gordon!
I've made some good money doing consulting work over the past 10 years or so...
Which reminds me of the Third Law of Consulting...
The Third Law of Consulting says:
"Never forget they're paying you by the hour, not by the solution." *
What this means is that, in many consulting cases, you're not actually being paid to solve the problem... You're being paid as someone to blame if anything goes wrong (or if the problem can't be solved)!
And...
If you do solve the problem, the people who hired you will take all the credit!
That's why it's perfectly okay to charge a lot... You're not only there to solve the problem, you're also there to be the scapegoat...
(I've found this is especially true when you're doing consulting work for big organizations!)
In many cases, that's what you're
really being paid for!
You can make good money consulting...
And do a lot of good, too...
Thanks Gordon for sharing that!
Best wishes,
Dien
* "The Secrets of Consulting" by Gerald Weinberg