Quote:
Originally Posted by Millard Grubb
Gordon,
My, my, once again you have made things easy for people like me who need to see examples so I understand what is going on. (I am a visual person after all)
This is one of the BEST examples I have seen explaining how to do research, test the market, etc., etc., etc. when wanting to sell to the masses as well as steps needing to get a product out.
My hat is off to you Gordon for taking years of experience and distilling it down so we can benefit.
Bravo !
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Thanks Millard,
I have to tip my hat to several people, but suffice to say, I learned a few tricks while working for SCI and Arthur Middleton.
Take the Billion dollar best seller, Eden Pure space heater (just one of many in their product line now), but when it was presented, it was just a space heater, one in an already crowded market.
HOW to take a commodity, and turn it into a winner? Well, Ben Suarez and friends did learn a thing or two over the years selling billions of dollars of products direct to consumers.
And, if there is an open, been here for 20 years, OUT there FOREVER, BUT one of the secrets given little thought...
it is...
message to market match.
When having a product first, a "universal" product that everyone could want, and some may actually want, that is when you have to create a reason why around a perceived benefit, and not around features.
I suppose I could fix a grilled cheese on an EdenPure heater if need to, both generate heat, but getting anything to appeal to a specific market requires plumbing the depths of that market.
I've had some good feedback on that Metaphor, it seems to have given several people an ah-ha or two.
Thanks Millard,
Gordon