Good luck on this Dien!

I hope you will give us a marketing analysis when the dust settles. I would be curious of many things such as:

1) Was this just for fun or a potential for profit venture (or proof of concept)?
2) How did you get involved?
3) How did you set it up (planning phase) and secure the rights?
4) Why did you pick this particular movie from 2008?
5) What surprised you in this effort (good and bad)?
6) What marketing that you mentioned in this post worked well or not so well?
7) What lessons did you learn that will change how you would approach this next time?

Thanks for everything you share on this site. I'm sure others would also be interested in hearing more details when you have time.

Thanks,
Rob Yaggie