Hey TW,
How BiG? ...
You [Already] Know {Fresh New Ideas} are Pretty Hard to keep Quiet these days...
First One In... Usually Get's the (Cool) intriguing business model(s)... Most of the Time...
Works well in Many cases...
http://www.google.com/search?q=Free+...w=1440&bih=692
You Know a few Particular SowPubbers Are ''Trustable'' for the Right Reward!...
All the best...
Phil