Don

Thanks for posting your experiences

I believe you're talking about Jerry Jones

JerryJonesDirect

I'm on his mailing list (I'm not a dentist) and he is a world class marketer

I try to get on all the direct mail lists I can in order to get ideas AND a FREE education.

I have a small closet full of great letters,promotions,lumpy mail pieces etc.

To the Original Poster.........You may want to get on some of the lists of marketers who market to dentists and copy (model)them in order to get an inside look at what the dentists are really buying.