Quote:
Originally Posted by MMacGillivray
The Telegraph newspaper has a section on retail businesses in the UK - and I found it fascinating that there is a prediction that a third of new UK start-ups will be pop-up shops. The high street trading environment used to be so stable that there were few, if any, opportunities to get a short-term lease, but the challenging trading conditions are obviously changing that.
http://www.telegraph.co.uk/finance/n...-up-shops.html
I wonder if that is creating a different kind of opportunity for owners of commercial property - malls, etc, start to suffer when there isn't enough footfall so filling empty spaces, even for a short time, makes sense. |
Hi Margaret,
Thanks - that was an interesting article!
I don't know much about "pop-ups"... But I do know that fitting out a retail store can be very expensive. From the retailer's point of view, starting out as a "pop-up" would seem to make a lot of sense... It's a way to "test" the market, without the full-blown expense of a full-blown retail store...!
It could also be a good way to "test" several locations less expensively... Then, once you get the results from several locations, you could set up a proper retail store in the location where you achieved the best sales...
There's a lot to be said for testing...
Best wishes,
Dien