SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

 
 
Thread Tools Search this Thread Display Modes
Prev Previous Post   Next Post Next
  #1  
Old January 8, 2002, 11:05 AM
J.F. (Jim) Straw
 
Posts: n/a
Default Too Many Bonuses Can Cost You Sales!

“Bonuses” are most profitable when you offer a "specific" Special Bonus as an enhancement to the product being offered; proffered in return for some desired action on the part of the customer.

Last week I went to a site that offered a report for $39. -- The sales letter was good enough that I was just about ready to buy it. Then the promoter killed the sale. -- He offered “Eight Fantastic Bonuses” for buying the report. -- None of the bonuses were specific enhancements to the report - but - they had (according to the promoter) a “value” of $149. -- That means the report isn’t worth anything, or, at best, $4.33 when you divide the $39 by 9.

When I have mentioned this aberration to the “gurus,” they say ... “Yeh. But, most people don’t think like that.” -- Most likely not - but - the thought is actually there in their subconscious. Then, that person, has to determine whether or not the report being offered would be of value “without” the bonuses. The customer only buys if they can discount the value of the bonuses and be willing to pay the price for the report being offered. -- Or, that person has to determine whether or not one or more of the bonuses being offered has enough value to be willing to pay the price for the report being offered.

Over the past 30+ years, I have tried using a variety and multitude of bonuses a number of times. -- Although the “gurus” claim it is better than trying to sell a single product, my experience has shown just the opposite. Of course, the “gurus” may simply be saying that because they have never been able to get any of their products to stand on its own.

Jim


Warning! Warning! Warning!
 


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 05:27 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2025, Jelsoft Enterprises Ltd.