What do you think? Is there too much 'hype' and not enough 'substance' to information products...???

Hi all,

After reading the post below on Mark Joyner's "Guerilla Bombshells" - it started me a thinkin':

For the past 7 years that I've been marketing online I've yet to buy any product that I wasn't really clear about what I was buying and have a chance to 'experiment' with it to make sure it was going to work for me before I bought.

Now comes this 'product' from an online 'guru' and you don't even know what you're getting!

I'm going to take a serious look at my own marketing materials to determine:

1. Am I clear (and really specific) about what I'm selling?

2. Have I given the prospect a chance to 'try it out'? Or do I expect someone to buy my product on "faith"?

It didn't really occur to me until the post below, that a lot of online marketer's are guilty of not being clear or specific enough and not letting people 'experience' the product before they decide to buy.

I think there's an opportuntiy to rise above the crowd of those selling a similiar product or service to yours by simply answering these two questions! If you do, I think you'll find your sales closing ratio to be much higher.

I know I will be testing this extensively.

What do you think? Is there too much 'hype' and not enough 'substance' to information products being marketed online?

Best wishes,

-Dave




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