Show off what you're best at

Hi Gordon,

One of the things you're best at is writing killer sales letters.

I usually save copies of them when I see them, such as the one I linked to below.

I suggest your golf site should be just a text sales letter employing your superior writing skills. Keep the grass background with the letter overlay a la Marlon (here's a shameless brag: did you know Marlon hired me to design the look 'n feel of his Amazing Formula letter--I designed the white letter with red border that he's still using; of course, Marlon wrote the genius copy contained in the letter, I just tweaked the look 'n feel).

If you take my suggestion, make your sales letter one long page, rather than having links to the next page like the Example below does. You can have stacked floating frames so the page loads just as quickly. Porno webmasters have proved that one long page sells better than serially linked pages.

Hope you found this useful,

-Boyd




Example

Hi,

Come to think of it, you can have the best of both worlds.

I'm using as my model the famous Smithy Companies "Backwards" letter by Fred Nauheim.

Here's a quote from the Smithy Companies letter:

[begin quote]

Like to locate your offices where you will enjoy:

- geographic convenience

- splendid features and services

- within-the-building parking

- banking and dining

Phone me at 775-9255. Let's talk about what you need and want ...

Cordially,

Steve Corey

P.S. Just in case you are even busier than usual, I have given you the final summarizing paragraph first. When you have the time, here's the rest:

Dear Sir,

If you need more space, less space, better space, a more desirable location, better services and facilities or additional parking, I probably have some gratifying answers for you.

(...remainder of letter snipped)

[end quote]

Gordon, you could follow this model and have the end of your letter first, and display pictures of the products, and then after the reader is drawn into your text, have the beginning of your letter.

Just my two centavos worth,

-Boyd