Markets that you love.

I think one of the biggest mistakes anyone can make is falling in love with a product and then trying to find people who want it.

It's easy to get blind sided by a product's attraction and then can't understand why no one else loves it too.

I'd imagine that there are exceptions to this rule, where you find something, think it's great and then proceed to sell it like crazy, but for me I stick to markets I like and proven models of success.

But, everyone’s different. Let's say your interests are in fishing, skiing and wine, now you have some defined markets that you could develop products for and even if you make no money, you'll probably enjoy yourself because they hold some interest for you.

On the other hand we have people with the same interests who don’t even consider the markets that they're already in and go off and get involved in some Guru’s affiliate program and get disheartened when it makes no money.

See, most people have a job and commitments etc, and therefore usually only have a limited amount of time. So they often go for what seems like the easy buck.

They don’t necessarily want to get rich quick, they just want something easy to do maybe in their spare time that can provide income.

I don’t believe finding markets and developing products to be hard, but that’s probably because I’ve done it before. My very first project was a failure, but my next one was a success and I did it while I had a busy service business.

An interesting point I find is that now that I’ve got children, it’s even harder to find time and I can see why some famous marketers get so much done....they don’t have kids!

So I think the best advice is....find markets you love (not products) and go from there. Everyone has something they like to do. How can you profit from that? What kind of products would you like to see or have, related to your market?

Once you have products in mind for your market, then you can do some inexpensive testing to see if anyone wants it.

But ultimately, it’s not magic. I believe the more research you do before jumping into products, the more you’ll increase the chances of success.

Richard