The real difference between ETHICAL people in business, and the "shady" dealers....

"A PASSIONATE STORY"!

Most of the "stuff" I sell is based on my own personal experiences.....so....when I write copy about these programs I can "bring readers IN" by describing WHAT HAPPENED from a first party standpoint... how I got the "idea" for the program...how I put it together and what happened when I went out to the marketplace.

People LIKE to read "stories". Rather than listing bunch of "facts" listed about a program I "get readers INVOLVED....EMOTIONALLY...by taking them thru the STEPS I took to find success.

This approach gets readers to RELATE....where they start thinking, "Hey! This guy puts his pants on one leg at a time...just like me...so, this can't be all that dificult."

So...if you can relate to readers from first-hand
experience as to ....How the program got started...how it was put together...what happened when it was marketed...etc.

Makes for a "more personal" approach AND...gets their EMOTIONS flowing.

Works for me.

Don Alm

> Hi Don,

> Your ideas are pretty addictive. And as you
> say, your writings are also quite
> persuasive.... :)

> Once upon a time, they taught me (and a
> whole bunch of other students) about how to
> write "scientifically". I think
> this kind of stuff starts in high school.

> "Scientific" writing is
> unemotional. Often, there's nobody there
> ("The bunsen burner was lit." Did
> nobody light it? Shouldn't it be, "I
> lit the bunsen burner"? It didn't light
> itself!)

> Well, that's what I was taught.... I'm sure
> lots of others who did some
> "science" at school were taught
> the same thing.

> One thing - this kind of writing often makes
> crappy persuasive copy. :)

> I think the best persuasive writing is often
> emotional (though there's a place for logic
> too)....

> As Joe Karbo says, it's like a love letter.
> A love letter filled only with
> "logical" reasons will probably
> fall flat. People want to be
> "romanced", to feel emotion....

> Logic helps too, of course, but emotion is
> what really moves people's hearts. Joe
> Sugarman says that people decide to buy on
> emotion, then justify it with logic....

> Anyhow, what I'm getting at is that Don,
> you're writing is emotional - it's almost
> impossible to read it and not have an
> emotional reaction! (Gordon has this gift
> too.) I think that may be why it's so
> good.... :)

> - Dien Rice




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