Sometimes I don't see the big picture...

> Hi Mike,

> Thanks.... That was one of those posts which
> can cause you to rethink you're whole
> approach to everything!

> I know about strategy.... But what your post
> made clear to me is that I'm not really
> applying what I know!

> One thing which used to confuse me on this
> topic was what seems to be a difference
> between military and business strategy. In
> military strategy, you usually have a clear
> "enemy", and you also have to
> consider the physical environment and
> geography. For example, the fact that the
> Confederate South was reliant on its sea
> ports (a fact determined by geography),
> helped to determine General Winfield Scott's
> strategy.

> In business, the main factors are your
> target market and your competitors. What do
> your target market want, and what are they
> getting already (and NOT yet getting) from
> your competitors? These factors will help
> determine your strategy....

> Mike, how do you think we should go about
> creating a good strategy for our business?
> I've never seen it this way before, but
> after reading your post I realize a
> "business plan" is essentially an
> outline of a "business
> strategy"... I've created one business
> plan before, but it was for a business which
> was never created. (A friend and I entered a
> business plan competition with it.) I'm
> starting to think it's time to create
> another business plan in order to help
> organize a good strategy....

> I'm keen to hear more of your thoughts on
> this, Mike, or anyone else...

> - Dien

To me that is where you want to start strategizing for your business. What is the purpose of the business?

Take care,

Mike W.