SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #7  
Old March 4, 2019, 09:35 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,357
Default The toll position lesson still holds today!

Quote:
Originally Posted by GordonJ View Post
During this period of review, I'll go over some of the better lessons I gleaned from my conversations with Harvey and some of the things I learned from the experience working with Ben Suarez and Harvey and with Green Tree Press. Sometimes, the negative things offer up the most positive of life experiences.
Hi Gordon,

I can't wait to soak up some of those lessons!

I still think Harvey's "toll position" teachings are some of the most important on the planet! (Though I'm also keen to learn more about Green Tree Press, and any gems from Bud Weckesser's legacy...)

You still see people making the same "toll position" mistakes...

Some friends of mine were making good money selling games as affiliates. They created a website with reviews of the games. They knew how to do SEO so Google would send lots of traffic their way...

Then, a Google update - I think it was Panda - killed their business! People - who were only coming in from Google - stopped coming. And their business stayed dead...

Who had the toll position here? Google did. So Google had the power to kill it...

If they hard started up an email list, for example, they could have built up a following of people they could contact, who could come and buy other games...

But, they never built their own toll position. So they were vulnerable to being wiped out!

People are making the same mistake with Facebook... They build a following on Facebook. But unless they also get that following to follow them off of Facebook somehow - they are also vulnerable to being killed!

If you're an "old timer" on Facebook, you may remember the game Farmville... Everyone was farming, and sending updates to all their friends. Farmville was made by Zynga. In 2011, Zynga was making $389 million in cash flow a year from Farmville and similar Facebook-based games.

But then, Facebook decided to change how they did things - and it killed Zynga's games! In 2014 and 2015, Zynga made ZERO cash flow! Now, they're starting to build back up again...

But the analysis is, who owned the toll position? You know who did? It was Facebook. They owned the platform and the traffic. That's why Facebook was able to kill Zynga's business...

$389 million cash flow wouldn't be too bad...

But, because they didn't own the toll position, they were vulnerable to getting killed...

Harvey Brody's toll position lessons still hold, more than 50 years after he came up with them!

I like to try to hammer this into my thick skull every now and then...

Best wishes,

Dien
__________________
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 07:50 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.