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  #1  
Old July 8, 2010, 09:35 AM
-TW
 
Posts: n/a
Default Do I worry too much?...

I saw a toyota TV spot (they are trying to convince everyone they are (now?) on the case, safety-wise).

Here's the problem -- when the announcer mentions the website address at the very end of the spot, he says it this way...

"Visit toyota dot com, SLASH SAFETY"

I'm not sure that's a good way to announce (verbally) the web address (NLP-wise).

... or do I worry too much?

-- TW
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  #2  
Old July 11, 2010, 05:54 PM
-TW
 
Posts: n/a
Default Another TV ad flaw...

Saw an ad for Scott Trade (stock trading firm) -- they ahve a new spokesperson -- a bufoon selfish stock broker whose clients are leaving him to go to Scott Trade -- this spot shows him having a meeting with his co-workers to try to figure out what scott trade has that his biz doesn't have.

He's asking for suggestions from the co-workers + writing them on a big pad on an easel. Interesting plot for the spot -- but here's the problem (unless I worry too much) -- when he's writing the suggestions down on the pad, he is first putting an *asterisk* before each feature/benefit -- problem is, an asterisk is the LOGO of another competitor!! E-Trade.

Maybe there's some of consultancy I can start where advertising agencies run this stuff past me first, so I can show them where there might be problems (??)

-- TW
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  #3  
Old July 13, 2010, 05:11 AM
nicholas
 
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Default Re: Do I worry too much?...

Hi........,

Sorry I didn't understood your post clearly....

Last edited by Dien Rice : July 13, 2010 at 05:57 PM.
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  #4  
Old July 13, 2010, 09:42 AM
-TW
 
Posts: n/a
Default Re: Do I worry too much?...

I was talking about flaws in the ads I see/hear.

Here's the Toyota ad (at the very end, he says "SLASH SAFETY")
http://www.youtube.com/watch?v=l4YB9gYtOI8

Here's the Scottrade ad...
http://www.youtube.com/watch?v=x93HqG_N-_0

Here's E-trade's logo...
http://www.blogcdn.com/www.bloggings...trade-logo.gif

-- TW

Last edited by -TW : July 13, 2010 at 10:42 AM.
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  #5  
Old August 2, 2010, 07:30 AM
Jon Herry
 
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Default Re: Another TV ad flaw...

Everything! People worry about everything in life instead of taking their time to enjoy it, a lot of people worry that they worry too much...isn't that a hell of a vicious cycle?
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