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  #1  
Old May 8, 2003, 02:26 PM
Erik Lukas
 
Posts: n/a
Default John Carlton - sheer lunacy

Hey friends,

I have this little thing cut out and sitting on my desk. I found it in a free sample of a John Carlton newsletter (which I would really like to subscribe to someday soon).

Here it is:

"It is sheer lunacy to write bland copy in order to avoid offending some imagined part of your audience. It is brilliant marketing to risk pissing off a few people to get your message across to those who want what you sell. Stop worrying about pleasing people who are not in your target audience. And start obsessing about pleasing the people you're asking to send you money."

I will describe my recent experience with it sometime in the next week or two.

Success,

Erik Lukas

P.S. Anyone else want to share their experiences with something like this?
  #2  
Old May 8, 2003, 03:56 PM
Boyd Stone
 
Posts: n/a
Default That's my motto!

Hi,

A lot of what I post isn't totally politically correct; I always push the envelope as much as I dare.

Best,

- Boyd
  #3  
Old May 8, 2003, 04:05 PM
Michael Ross (Qld, Aust)
 
Posts: n/a
Default Here's a "close to home" example...

Erik:

I agree - BUT - there is still a line that should not be crossed. I call it the crude line. Crude remarks and hard swear words (The F word, the C word, for example) should generally be avoided at all costs in letters. Also, so should using borderline words just for the heck of it. (Then again, I don't want anything to do with markets where those words are welcomed in sales messages.)

Anyway. Here's what we have in the Frequently Asked Questions page of The Great Ideas Letter...

"If you are not willing to "risk" the measly cost of a one month subscription, then you are most likely not willing to "risk" larger sums of money on any business venture at all. And so you just might be better off not subscribing to The Great Ideas Letter."

For some reason this "attitude" upsets people - mainly the freebie seekers. So we have no real loss.

Michael Ross


The Great Ideas Letter. Please Consider.
  #4  
Old May 8, 2003, 04:45 PM
Andy Frain
 
Posts: n/a
Default Another example or two or...

...Gary Halbert

He's one of the best in my opinion.. and he almost goads the politically correct into not liking him

He calls his subscribers names, he swears all the time... but I hang on his every word.

Don Alm is probably one of the few people where I read *every* post. You know its not going to be ordinary and you know it might offend, but you also know it *will* count! There will definitely be *something* to learn from.

Michael has the same effect with a different style. So direct sometimes makes you wince with the refreshing brutality... dont have to agree but you always respect.

Long live , personality, opinions and the freedom to express them differently from the bland norm and with a bit of edge.

So many are concerend with upsetting people that will never be their customers or their friends. So where's the danger in expressing your opinion anyway?

It's personal attacks that are a no no for me

I'm a pussy cat myself :o)

Take care,
Andy


One opinionated b*^%$£d!
  #5  
Old May 9, 2003, 09:41 AM
Marye
 
Posts: n/a
Default You? A pussycat? BWA-HA-HA-HA-HA . . :^> (ahem, DNO) (DNO)

  #6  
Old May 9, 2003, 04:15 PM
Terrance
 
Posts: n/a
Default C -Word?

Ok...I know about the F word....but C word?
Let me see

I went through my foul language dictionary
and cant seem to find that one

Hmmmmm....must be an Australian thing....

unless you are talking about....

.......ohhhhhhhhhhhhhhhhhh
  #7  
Old May 9, 2003, 04:20 PM
Michael Ross (Qld, Aust)
 
Posts: n/a
Default There are two C Words. Neither is appropriate for sales letters (DNO)

DNO means Do Not Open because the entire message is contained in the headline.


Click here for business ideas that work
  #8  
Old May 9, 2003, 04:55 PM
Boyd Stone
 
Posts: n/a
Default LOL! [DNO]

dno
> Ok...I know about the F word....but C word?
> Let me see

> I went through my foul language dictionary
> and cant seem to find that one

> Hmmmmm....must be an Australian thing....

> unless you are talking about....

> .......ohhhhhhhhhhhhhhhhhh
  #9  
Old May 13, 2003, 07:26 AM
K.L.
 
Posts: n/a
Default What Monty Python called 'the naughty bits.' (dno) (DNO)

  #10  
Old May 11, 2003, 04:39 AM
Ankesh
 
Posts: n/a
Default Re: Here's a "close to home" example...

Michael:

Gary Halbert uses the F word in his sales letter - on the main page of his site.

http://www.thegaryhalbertletter.com

Gary may offend a few people - but will get in millions of dollars worth of orders too.

Sincerely,
Ankesh Kothari

> Erik:

> I agree - BUT - there is still a line that
> should not be crossed. I call it the crude
> line. Crude remarks and hard swear words
> (The F word, the C word, for example) should
> generally be avoided at all costs in
> letters. Also, so should using borderline
> words just for the heck of it. (Then again,
> I don't want anything to do with markets
> where those words are welcomed in sales
> messages.)

> Anyway. Here's what we have in the
> Frequently Asked Questions page of The Great
> Ideas Letter...

> "If you are not willing to
> "risk" the measly cost of a one
> month subscription, then you are most likely
> not willing to "risk" larger sums
> of money on any business venture at all. And
> so you just might be better off not
> subscribing to The Great Ideas Letter."

> For some reason this "attitude"
> upsets people - mainly the freebie seekers.
> So we have no real loss.

> Michael Ross
 


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