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SOWPub Business Forum Seeds of Wisdom Forum |
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I'm going to contradict this...
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Very good, just a different perspective...lets look at both. You say; " You make your money when you choose which business to be in." I can't/won't dispute that...BUT... I would say it: "You make your money when you choose your CUSTOMER." Choose the WHO first, then the how, where and when. I want customers who, first can afford what I offer without agonizing over the decision...I don't want a business with buyer's remorse. I want customers who can ACT QUICKLY, without consulting the spouse, the mgr, the man in the back room, the Executive above them, etc. I want CUSTOMERS who are easy to find, ready to buy, with the means to do so without overthinking. (Yea, redundant of the first two, but I am known to repeat myself...over and over). So, perhaps we're saying the same thing...only thing is by choosing a customer first, it may tweak the exact kind of business you get into. Example, my late Brother was both a mechanic and body man...however, most of his peers were one or the other. His buddy was a transmission specialist, for GERMAN cars, all things Mercedes, Audi, VW, and his customers spent a lot more money, faster, than my brother got for the same work on a Ford or Chevy. So one can choose a business, rebuilt transmissions, but most biz models may have additional specialties within them. Nice to have choices too. You should podcast this idea. Gordon relentless |
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