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  #1  
Old July 31, 2012, 07:36 PM
GordonJ's Avatar
GordonJ GordonJ is offline
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Default Can OLD world methods work in today's INTERNET Marketing?

I don't know, but I'm about to find out.

In the first week of Sept. 2012, I'm going to mail out at least 1000 packages filled with circulars.

Read about it here www.doomgloombliss.com/00innercircle.html and ASK questions back here at the forum, in this thread please.

I have the answers, but need the questions.

Thanks,

Gordon JAY Alexander
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  #2  
Old July 31, 2012, 09:29 PM
sandalwood
 
Posts: n/a
Default Re: Can OLD world methods work in today's INTERNET Marketing?

Gordon,

I have one I'd like tested. It is How To Make Money Trading Stock Options. I have all the details for the ad. Do I send them to you? What's the demographic of your audience? Out of a 1000 people probably only one will even have heard of options but so what, I'm in for the test.

Tom
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  #3  
Old July 31, 2012, 09:55 PM
ThePromotionalGuy.com
 
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Default Re: Can OLD world methods work in today's INTERNET Marketing?

First off I think it would be a great idea bringing the old world back and reintroducing it to a new generation. Craigslist is great but technology doesn't replace human curiosity.

For example I found 2 housing units next door to each other. They are setup as student housing. When combined together there are 211 apartments. Each apartment has 4 bedrooms/bathrooms, 1 kitchen, 1 common area/living room.

That's 844 occupants in total or should I say 844 prospects to have their bedroom and bathroom cleaned.

I created 211 paper flyers for my wife's cleaning business. Headline read

"WHEN DOES A SUCCESSFUL COLLEGE
STUDENT LIKE YOU HAVE TIME TO
CLEAN YOUR PLACE?"


On each flyer there are 3 packages each roommate can buy.

Hand written addresses and real stamps. Then I just mailed them to "Resident/Student" as a test.

Within the first week we were getting college kids jumping on our offers.

So yeah it will work.

Second, after reading your page one question stands out in my mind.

Who are you targeting?

Saying you are going to send out to at least 1000 eager buyers I would want to know what segment you are targeting.

It's like that old saying, "Offering Bibles to Atheists is marketing suicide."
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  #4  
Old August 1, 2012, 03:40 AM
Cornell
 
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Default Re: Can OLD world methods work in today's INTERNET Marketing?

Hi Gordon:

A few questions:

1. How much for eighth, quarter, and half page ads?

2. How much to have a hotsheet included?

3. What is the deadline for all the above?

4. How are they to be submitted?

I have a web site that has been sitting in the wings for a while waiting for me to get rolling on....It might be a good one to test to see if the offline through the hotsheets can feed the online....also have a classified that could be included.

Who knows maybe I'll even resurrect some of my old newsletters.

Cornell
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  #5  
Old August 1, 2012, 11:36 AM
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GordonJ GordonJ is offline
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Default Tom, all good questions...

I thought I had answers.

Main answer. I don't know or I'm not sure. HA

I think your offer would work best on a full page and a half. I'll include it for free if you let me use the bottom quarter of second page to let me do a promotion (probably NCU).

So, what I'd need is a one and a half page ad (probably pdf would work best) and I'll just print it out, add my offer on bottom quarter of back side and send it out.

Demographics? Think Warriors and SowPubbers for this initial test, and if it gets any results, probably rent a list of Biz-Op types.

I'm making a sample today, which I should have ready by weekend to send to everyone so they get a better idea of what they will be.

I just don't know but, I'm willing to spend my money to test it out and who knows...let the results speak for themselves.

Gordon

Quote:
Originally Posted by sandalwood View Post
Gordon,

I have one I'd like tested. It is How To Make Money Trading Stock Options. I have all the details for the ad. Do I send them to you? What's the demographic of your audience? Out of a 1000 people probably only one will even have heard of options but so what, I'm in for the test.

Tom
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  #6  
Old August 1, 2012, 11:45 AM
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GordonJ GordonJ is offline
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Location: West Palm Beach, FL
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Default Ah yes, but selling bibles to atheists is a way to fame and fortune.

Good questions.

Target is what I PREACH. Yet, with this, my answer is I DON'T KNOW.

What I MIGHT suggest here is...run a small classifed or small ad for your
FLYER. Ask 2 or 3 bucks and a SASE, just for the test.

How one flyer pulled in XX dollars of new business when mailed to college students. Get a COPY OF THE flyer and details on how to start your own lucrative part-time cleaning business. Promotion Guy, 5555 Main St. Anytown USA. Only 3 dollars and SASE

sSomething like that might be a good classified test.

Once I get a list or two, and I may rent a sample list to test, probably of Biz-Op types, then I'll have a better working idea of which way to go.

I'm considering testing a list of RECENT buyers of How to MAKE MONEY TYPES and/or a list from one of the online marketing gurus to test.

Will know in the next couple of weeks.

Gordon



Quote:
Originally Posted by ThePromotionalGuy.com View Post
First off I think it would be a great idea bringing the old world back and reintroducing it to a new generation. Craigslist is great but technology doesn't replace human curiosity.

For example I found 2 housing units next door to each other. They are setup as student housing. When combined together there are 211 apartments. Each apartment has 4 bedrooms/bathrooms, 1 kitchen, 1 common area/living room.

That's 844 occupants in total or should I say 844 prospects to have their bedroom and bathroom cleaned.

I created 211 paper flyers for my wife's cleaning business. Headline read

"WHEN DOES A SUCCESSFUL COLLEGE
STUDENT LIKE YOU HAVE TIME TO
CLEAN YOUR PLACE?"


On each flyer there are 3 packages each roommate can buy.

Hand written addresses and real stamps. Then I just mailed them to "Resident/Student" as a test.

Within the first week we were getting college kids jumping on our offers.

So yeah it will work.

Second, after reading your page one question stands out in my mind.

Who are you targeting?

Saying you are going to send out to at least 1000 eager buyers I would want to know what segment you are targeting.

It's like that old saying, "Offering Bibles to Atheists is marketing suicide."
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  #7  
Old August 1, 2012, 12:03 PM
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GordonJ GordonJ is offline
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Default Good questions and I'll think about the real answers, for now...

I don't know.

Here's what I'm thinking based on old numbers and a HOT list of recent buyers of a money making opportunity (PROBABLY first list to test along with sign ups from Internet)

One can have a ONE page Hotsheet included in the mailing for 50 bux and a quarter page on back for PUBLISHER (me) USE. See, that would be 5 cents a name, and I'd offer something of my own on the back bottom of your circular or 100 bux if you don't want me to share.

These would be in quantities of 1000.

Using that as a basis 100 BUX for your own hotsheet, then I'M THINKING that 10 bux for an 8th, 20 for a quarter and 35 for half page. This should be affordable and doable for many people. The object is to get as many people involved as possible, so it would be low cost.

I'd always have a FREE classifed section on a first come first in basis or for 5 bux, I'd guarantee a classified spot.

For this FIRST edition, to be mailed first week of Sept. I'll probabably have a Aug. 27 deadline for "camera" ready copy or for the 30 word classified AD.

I do have help on this, so we should be able to get everything to printer and back in time. IF it works, I'll probably have about a 3-5 working day deadline before the next 1000 go out.

Unlike monthly newsletters, I'll mail out continuously as people are added, hopefully weekly or so. Depends on response. First edition will have big push for other 'publishers' whom might want to include their own hotsheet.

Classified can be written email, space ads, probably pdf files if pics/graphics so I can just print them out, but we can accept any format, as long as the size is right. I'll have the specs later this week, once I DO A test sample which I'LL make available here.

I'm HOPEFUL, but realistic. I'm a marketer first, lover second...that meaning the results have to be there, and if so, we ALL may be creating/resurrecting hotsheets.

I do want to target stay at home moms/dads too.

It will probably be a little something for everyone, with an emphasis on making money/being happy and or stuffing our faces (COOKING and recipes).

We all like to eat, we all need to make money, and most of us, don't mind being happy with what we do...minus the OSCAR the grouch types of course.

Thanks for your questions, let's see what happens.


Quote:
Originally Posted by Cornell View Post
Hi Gordon:

A few questions:

1. How much for eighth, quarter, and half page ads?

2. How much to have a hotsheet included?

3. What is the deadline for all the above?

4. How are they to be submitted?

I have a web site that has been sitting in the wings for a while waiting for me to get rolling on....It might be a good one to test to see if the offline through the hotsheets can feed the online....also have a classified that could be included.

Who knows maybe I'll even resurrect some of my old newsletters.

Cornell
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  #8  
Old August 13, 2012, 02:01 PM
c.t.coburn
 
Posts: n/a
Default Re: Can OLD world methods work in today's INTERNET Marketing?

posting on the forum so we can share info with everyone.

may we send printed flyers to be mailed out AND are you discounting that?

I have a "casino" hotsheet I'm trying to "adapt" to be mailed to a wider than my local market.

I want to use the same color flyer, etc. and it wouldn't be a problem to print 1,000 more.

thanks for all your hard work, don't know about anyone else but I was excited to receive the sample.
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  #9  
Old August 16, 2012, 10:31 PM
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GordonJ GordonJ is offline
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Default I think so, after the initial mailing, just remember, I'm testing at this point

c.t.

The question is, is it for ANY casino? We just got them in Ohio, but I would think it might be like a general bingo hotsheet, although I'm sure local ones work the best.

I think we can co op mail in the future, what you need to do is figure out your costs for printing and mailing them to me...and have a general type offer...I'm not sure how that would work.

NOW, if you can get several casinos down there to offer coupons or such, and pay for the printing, it might be a double dip deal...that is, you charge casinos to be on your hotsheet and offer your stuff at the same time.

It would work best if you found a list of casino players, especially in your area and then it would be a good venture for all of us.

I like the idea, just not sure about the logistics.

Quote:
Originally Posted by c.t.coburn View Post
posting on the forum so we can share info with everyone.

may we send printed flyers to be mailed out AND are you discounting that?

I have a "casino" hotsheet I'm trying to "adapt" to be mailed to a wider than my local market.

I want to use the same color flyer, etc. and it wouldn't be a problem to print 1,000 more.

thanks for all your hard work, don't know about anyone else but I was excited to receive the sample.
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