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Re: Exclusive Rights
Quote:
I think the question would be, how would you protect your idea, to stop others from copying it? I'm not sure an idea like that is easily protectable. So, it could be a good idea - but if you can't protect it, it makes it hard to make big money over the long term with it. One way to protect it could be through a trademark, perhaps. Then you wouldn't be protecting the idea itself, but if the trademark became associated with the idea, it would be a kind of protection. For example, you mentioned peanut butter and chocolate. There is no protection on that idea - anyone in the world can create a peanut butter and chocolate product without restriction. However, when you think "peanut butter and chocolate" - many people think "Reese's peanut butter cups" and associate the idea with a protected trademark. While you can create a peanut butter and chocolate product, you are not allowed to legally call your product "Reese's peanut butter cups"! Anyway, some things are inherently easier to get a "toll position" in than others. This one seems a bit difficult to me, especially if you are not the manufacturer yourself. If you manufactured it yourself, you could create a trademark, and associate your idea with the trademark. However, that doesn't always work to exclude others. (For example, note that Gatorade, which invented "sports drinks", was successfully copied by the Coca-Cola company with their "copy-cat" product "Powerade". The trademark "Gatorade" is still powerful, but it didn't stop a very powerful competitor from copying them, and taking a large chunk of their market.) Best wishes, Dien |
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