How a 15 dollar investment becomes a $1,000.00 a month recurring income...

[GordonJ]

Originally Posted by MikePT

Gordon, do you have any half dozen info topics that you think are "bread and butter"?

Thanks.

Since I've been in the Biz-Op field for nearly 40 years, and most of my stuff is related to making money, as a side hustle, or moonlighting as we used to call it, that is about as evergreen bread and butter as it gets.

But, let me take you back to 1970, and what others have done, their BREAD AND BUTTER. In one of the SCI's NPGS UPDATE HOTLINE Newsletters, I did a research study of 20 years of Biz Op, from 1976 to 1996.

So here are a few Evergreen PARADE OF LIFE topics people have spent money LEARNING for over half a century.

Gardening. I've talked a lot here about Lyman P. Wood, the man behind the marketing of the Troy-Bilt Rototiller and the company GARDEN WAY.

At their peak, they sold millions of dollars of HOW TO booklets on Gardening.

Today, the hot gardening topic is micro greens and aqua farming.

Along with gardening, comes after the harvest, canning, preserving, storing, and preparing then eating. For vegetable gardens and orchards. The BALL jar, now a staple in bars and taverns, has been around since 1880 and the NEWELL brands

worth a look:

https://www.newellbrands.com/our-brands For some IDEAS. Their product line reflects some Evergreen niches too.

They also are parent to RUBBERMAID, another food storage company.

So ANYTHING food. How to make your own jerky to how to raise chickens, anything that comes from the GARDEN, you should find a ready audience of

STUDENTS. Please NOTE this.

See, I don't want to sell OPPORTUNITY, but rather KNOWLEDGE arrived from Real Life Experience. Now I'm not a gardening expert but I did my time on the old Alexander farm and spent enough time around my Uncle Frank Yoder, and we did a lot of canning the 50's and 60's when I grew up...

that I feel it is a solid enough of a foundation to build a class around and I have enough contacts if needed, to find expertise to advise me...as long as I'm a class ahead of my students, they won't mind.

I've done OK selling information, and HOW to but this is a slight REframing of the information, away from here it is, read it or watch it TO here it is, LEARN IT.

For some it may be splitting hairs, but I see it very differently. OK, back to PARADE OF LIFE

Today, Thursday Mar. 7, 2020, while walking around the neighborhood I saw a group of boys under the hood of a CAR. It was an older HONDA I think. But the need to keep your auto running isn't going away any time soon...but one for sure thing, many small auto repair shops are going to need some

EDUCATION

on how to bring in more work, if they have been shuttered or slowed during this crisis. Marketing, getting clients, customers and consumers will always be an evergreen CLASSROOM.

[GordonJ]

Originally Posted by GordonJ

Since I've been in the Biz-Op field for nearly 40 years, and most of my stuff is related to making money, as a side hustle, or moonlighting as we used to call it, that is about as evergreen bread and butter as it gets.

But, let me take you back to 1970, and what others have done, their BREAD AND BUTTER. In one of the SCI's NPGS UPDATE HOTLINE Newsletters, I did a research study of 20 years of Biz Op, from 1976 to 1996.

So here are a few Evergreen PARADE OF LIFE topics people have spent money LEARNING for over half a century.

Gardening. I've talked a lot here about Lyman P. Wood, the man behind the marketing of the Troy-Bilt Rototiller and the company GARDEN WAY.

At their peak, they sold millions of dollars of HOW TO booklets on Gardening.

Today, the hot gardening topic is micro greens and aqua farming.

Along with gardening, comes after the harvest, canning, preserving, storing, and preparing then eating. For vegetable gardens and orchards. The BALL jar, now a staple in bars and taverns, has been around since 1880 and the NEWELL brands

worth a look:

https://www.newellbrands.com/our-brands For some IDEAS. Their product line reflects some Evergreen niches too.

They also are parent to RUBBERMAID, another food storage company.

So ANYTHING food. How to make your own jerky to how to raise chickens, anything that comes from the GARDEN, you should find a ready audience of

STUDENTS. Please NOTE this.

See, I don't want to sell OPPORTUNITY, but rather KNOWLEDGE arrived from Real Life Experience. Now I'm not a gardening expert but I did my time on the old Alexander farm and spent enough time around my Uncle Frank Yoder, and we did a lot of canning the 50's and 60's when I grew up...

that I feel it is a solid enough of a foundation to build a class around and I have enough contacts if needed, to find expertise to advise me...as long as I'm a class ahead of my students, they won't mind.

I've done OK selling information, and HOW to but this is a slight REframing of the information, away from here it is, read it or watch it TO here it is, LEARN IT.

For some it may be splitting hairs, but I see it very differently. OK, back to PARADE OF LIFE

Today, Thursday Mar. 7, 2020, while walking around the neighborhood I saw a group of boys under the hood of a CAR. It was an older HONDA I think. But the need to keep your auto running isn't going away any time soon...but one for sure thing, many small auto repair shops are going to need some

EDUCATION

on how to bring in more work, if they have been shuttered or slowed during this crisis. Marketing, getting clients, customers and consumers will always be an evergreen CLASSROOM.

HOUSES. Home repair especially DIY is zooming and one could use ZOOM to teach a class, on how to replace your toilet, sure plenty of Youtube, but what if you have something funky or can't find a tube to watch? How about a plumber who is available to do a live stream along with you?

So, home repair, maintenance, YARDS, and not only food gardens but ornamental horticulture is evergreen too. Got a green thumb? TEACH others, which reminds me it has been nearly 20 years since me and that other Dumb Ol Dirt Farmer, Mike McGroarty...sat at his kitchen table and made a guerrilla video. Today Mike's son Duston is an established Affiliate Marketing Guru, they have done well over the years.

HOW TO LEARN. Speed learning, speed reading, memory improvement, test taking, study guides...all have been around for decades, thank goodness for the CLASSIC COMICS and Cliff Notes, or I never would have graduated High School (barely did at that).

[GordonJ]

I hate losing a message, which I did this morning after typing for 20 mins, then poof it was gone.

So, to prevent that, if I know I have a long post, I'll break it up, save it, then edit it.

But I often end up screwing that up too. Anyhow,

Gardening, Auto, Home Repair, Food, Learning all have been staple MARKETS with many niches...also, HOBBIES.

I lived off of GOLF for a couple of decades. I still have friends who TEACH it, along with TENNIS, SOCCER, BASEBALL, and all sports have "teachers and coaches".

Now how can I teach a golf class on MY WALL?

Don't I need to be at a range or course? NO. I taught my THINK AND REACH PAR class in the middle of winter in a racquetball court. Made some decent money, then recorded it, made cassettes, then CD/DVD.

But these are just a few of the many EVERGREEN topics which have been BREAD AND BUTTER topics for years.

I am teaching my YOU (YOUR OWN UNIVERSITY) students to start with

an ASSESSMENT of their own life skills, and almost all have discovered something they have long forgotten about they did a long time ago...for example one guy remembered his venture into growing snails in his basement...which reminds me a guy who locally, once tried the ol mink breeding scam.

A course on AVOIDING IM scams and make a buck hustles which are less than legit may get my attention.

Well, hope this gave you all some ideas. Thanks Mike.

Gordon

[MikePT]

Awesome Gordon.

Thanks for the detailed reply.

Thanks again.

[MikePT]

Gordon, by the way, if you had to sell dollhouses toys on the Internet what approach you recommend?

I tried Facebook paid advertising but didn't work so much.
I had some success on sharing on buying and selling Facebook free groups.

Not much success on a Classified website.

Thanks.

[GordonJ]

Originally Posted by MikePT

Gordon, by the way, if you had to sell dollhouses toys on the Internet what approach you recommend?

I tried Facebook paid advertising but didn't work so much.
I had some success on sharing on buying and selling Facebook free groups.

Not much success on a Classified website.

Thanks.

Hot video...little girl singing, "what's inside your butthole"...hundreds of thousands of views.

IF I were selling dollhouse toys, I would be 80% (probably) on social media.

Twitter, Instagram, Pinterest and Etsy, and others...build a LOOP around short little videos, which can be hosted so many places...

but, showing cute kids with a kitty nearby, playing with the dollhouse, or opening up a new TOY, one that you sell...and maybe having a lot of those, would be one way to go

I would also create an appeal to the parents, and sell a continuity program, toy of the month thing.

All loops tie back to a central web site, where they can BUY. But I'd need more info before I could offer any real advice, this just general, what I would consider doing. Fair enough?

Gordon

[MikePT]

Awesome. I had been advertising in photos.

Maybe it's time to test as a video.

Thanks, again Gordon.

[MikePT]

"as long as I'm a class ahead of my students, they won't mind. "

This makes sense and I alreay had read somewhere, that "you just need to know more that some people to write a profitable how to book".

This made me the ideia to interview experts and write a how to book. I will read again 7 Steps II book on info products.

Do you did that Gordon? Ask experts questions and then make a book ? I think Frank Kern made that with a parrot book. He hired some expert.

Thanks

[GordonJ]

Originally Posted by MikePT

"as long as I'm a class ahead of my students, they won't mind. "

This makes sense and I alreay had read somewhere, that "you just need to know more that some people to write a profitable how to book".

This made me the ideia to interview experts and write a how to book. I will read again 7 Steps II book on info products.

Do you did that Gordon? Ask experts questions and then make a book ? I think Frank Kern made that with a parrot book. He hired some expert.

Thanks

Two reports used interviews, the first was that SCI Newsletter I mentioned, it was called 20 YEARS OF BIZ-OPS, THE WINNERS, THE LOSERS, THE FLUKES

When I called, I told them, "My boss, Ben Suarez, asked me interview successful mail order people and your name came up, can I talk to you about this project?" That opened a lot of doors, allowed me lay the groundwork for the questions and get the information, which about only 10% was used, we had a bigger project on the board for these experts...but never got around to it.

The second, mostly first hand experience from working with some folk, but my NECTAR REPORT had my "keepers and take aways" from them, along with any answers they did IF I did a follow up interview. Only Melvin Powers was in both of these treasures.

But it is tested and proven strategy to create a very fast product which people will buy.

GordonJ

[MikePT]

Thanks Gordon.