Applying NPGS to a specific offline example:

Hello Gordon,

Of late I have been quietly reading, learning & enjoying Seedzine... 10 Days... and also your Remote Hypnosis manual. (Yes, I am now an official "Gordonite".) So I will take this opportunity (since you asked) to pose a question to you based on the NPGS system -- just to see if there is something I am missing as I put together my current offline project.

In a nutshell, I am creating a newsletter focusing on small town tourism development. It is geared toward small towns that might *like* to attract outside visitors (and their dollars) but don't really know how to do so.

This (hard copy) newsletter will provide some tools these little communities can use to do this: types of events they can put on to draw crowds; developing "attractions" out of already existing community features; how to market themselves; hospitality training; assessment & planning; etc.

I will also have available a resource CD that will be a free gift with a paid subscription.

That is the product.

So, to the NPGS:

The NPGS has 4 parts:
Prospect
Product
Promotion
Media

Prospect -- small town city halls (mayors), chamber of commerce offices, county judge-execs, others?

Product -- see above

Promotion -- A two step plan: First, to mail a postcard offering a free confidential report (title: "Seven Low Cost Strategies to Attract More Tourism Dollars to Your Small Town").
Respondents followed up with the report and a sales letter for the newsletter & resource disk.

Media -- a postcard offering the above free report.

So, to my question: based on the NPGS, what do you think of this product and approach?

One concern I have is the perceived value of a "newsletter" to this market. I don't relish the thought of taking on an ongoing publication again (been there, did that), but that was my initial gut opinion on how to package this info. I could just as easily create a full sized hard copy manual, or CD set.

How would SCI approach and package this? And how would Gordon Jay Alexander do the same? Any tweaking or ideas based on this skeleton description would be appreciated.

See what happens when you ask folks to chime in?

Best Wishes,
Jim Erskine
Homeway Press


My online business stuff