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Re: Internet....You Don't Know What You Are.
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> I'd like to share my thoughts and hope > others do the same. > . The Internet > doesn't come with a user's manual, After all the columns in magazines,proliferation of internet companies with the purpose to offer e-commerce solutions, I wonder why the present information is not serving the needs of internet users. I agree with you on the point..but the question is "why?"...why are so many businesses not "getting it"?...why don't internet commerce businesses know how to show people how they can use this "communication medium"(I like your definition) to make their businesses more successful? why are business owners mystified in how to use it? do you think perhaps the web designers should take more of a role in communicating how a site can bring foot traffic to your local business? maybe web designers are doing this-if so enlighten me...I personally know of a small mens clothing business where the owner spent $20,000 to design a website; got some p.r, had 10,000 hits and didn't even have an ezine , coupons or anything to capture the names of those people who viewed his site...he's still kicking himself and starting from square 1...he thought all he had to do was contract someone to do a website and leave the promotional aspect to them... . The average surfer will > use the Internet as yet another method of > entertainment. And why is this? what does this say about human nature if anything? > One of the things I've been saying for over > four years is that the Internet is hands > down, the fastest and cheapest method of > communication available today... but that's > all it is - a method of communication. I agree here...yet I work in an office with the best internet access and capabilites and 80% of the people still prefer to use the phone and get caught up in voicemail tag .... I use the net to communicate with customers and businesses and most of the people I work with think "that's strange"...they have plenty of questions about the anonymity component and accuracy of the information etc..they don't get it...but what mystifies me even more is they don't want to get it...I guess old habits die hard...I'm interested in your comments on if the media has failed to inform people what the internet is about and WHY? When I go to some discussion boards for example around certain industries, I see b2b companies popping up providing VORTALS ...yeah this makes sense: show a small local business how to connect with the world but they don't know how to use the internet to boost sales in their own communities. The example you gave concerning the dry cleaners is a perfect example... Do you think the implication here is the magazine media (trade journals)are deficient in providing accurate and wise information on how small to medium size businesses can use the internet to help their local businesses?... Thanks for providing a stimulating post...I'm interested in views on this issue... |
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