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  #1  
Old September 9, 2009, 10:49 PM
-TW
 
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Default One of "our" peeps is making it "big" (GRAND publicity stunt)-- but...

To me it seems like a stroke of genius -- but it isn't getting any play (media attention), as far as I can tell.

Tellman Knudson is walking across America BAREFOOT (a NEVER BEFORE ATTEMPTED "FEAT"), to raise 100-million for a Richard Branson related charity.

The trip just started in NYC 2-3 days ago.

BUT -- When you do a google search of the topic in "news" you get only 2-3 references (instead of the 100's you'd expect).

The kick off got him "on ABC news" -- BUT, then you find out that was on the LOCAL ABC channel (not the network) -- and it was possibly at the noon news, which NO) ONE watches (I'm not sure it was on the noon cast, but it sure looked pretty low-level).

The official site/blog only has a few comments on it -- and it's still asking for sponsors -- and doesn't show any sponsors have already signed up. One must presume he shopped around for sponsors MONTHS ahead of the launch -- and it seems he has come up empty.

He spent some of the interview asking (begging?) for sponsors -- and didn't list any as already signed up.

The concept seems like a sure-fire winner -- and yet... ???

Surely this comes under the category -- "What does a guy have to do around here to get some attention?!?"

What would you do if you were him?

-- TW
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  #2  
Old September 10, 2009, 03:55 AM
Bill
 
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Default Re: One of "our" peeps is making it "big" (GRAND publicity stunt)-- but...

Actually he's running. This kid already walked it barefoot:

http://www.soles4souls.org/news/2008...or-soles4souls

http://www.asinglepebble.blogspot.com/
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  #3  
Old September 10, 2009, 08:31 AM
-TW
 
Posts: n/a
Default Re: One of "our" peeps is making it "big" (GRAND publicity stunt)-- but...

Aha. I didn't make that distinction in my mind.
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  #4  
Old September 10, 2009, 10:16 AM
SandiB
 
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Default Re: One of "our" peeps is making it "big" (GRAND publicity stunt)-- but...

Well, I don't like being lumped in with the likes of Tellman Knudsen. He's not my kind of person but I could wish he was, especially when he continues (for years now!) to hound me with his unwanted emails. He needs to learn how to treat people and clean up his act. Do you think some of this could be why he can't get sponsors? Who wants to support someone who can't keep their word, treats people like garbage to be ignored...to the point he is the one that comes away smelling rotten?

I applaud folks who push the limits for the benefit of others. That's all he'll get from me. (applause).
Sigh....

Sandi Bowman
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  #5  
Old September 11, 2009, 06:11 AM
Phil
 
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Default Sounds like the only thing Taking off is Tellman's shoes and socks... :)

Not really sure if I'd call Tellman Knudson's little adventure a (GRAND publicity stunt)...

As per your question and comment...

"What does a guy have to do around here to get some attention?!?"

What would you do if you were him?

Should have had a little chat with Paris Hilton, Madonna and company!

If you Focus in the right direction... Be surprised at what you can Learn about Marketing from Paris Hilton, Madonna and a few other Good ones who Specialize and Do it so well...

Adult warning on a few details within my Quick link selection! Please do Not click, read or Learn if you're easily offended...

http://chartreuse.wordpress.com/2006...madonna-world/

On the topic of publicity stunts...

A few interesting examples (below)... Maybe some ideas to "twist" into your own businesses...

Spinning publicity stunts into Fundraising events is an Excellent way to give back and get your business noticed...

But Don't be afraid to just Simply stand out by using the Media and applying endless Newsworthy related ideas into the swing of things...
http://www.marketingbestpractices.co.../publicity.htm

Some Good reading on publicity stunts... Caution once again...
http://www.google.com/search?q=publi...tbs=ww:1&tbo=1

By the way... Google's wonder wheel feature is a very cool and useful tool... And many still don't know it's standing by and waiting to be used...
http://www.google.com/search?hl=en&c...G=Search&meta=

Phil

Last edited by Phil : September 11, 2009 at 06:37 AM. Reason: additional info...
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