SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #3  
Old June 24, 2017, 12:40 PM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,471
Default Yes...but,

Quote:
Originally Posted by BenjaminS View Post
You can probably learn something just from visting his site and not spending a dime. I'll be buying it this weekend though. With a double your money back guarantee how can you go wrong?

You can learn a lot from any PROMOTION, in fact, those used by established Marketers, like Agora, Motley Fool, Weiss Research, etc., are very useful to see current state of the art copy.

And you are right, most sites reveal something. Apparently the double money back guarantee is a "tipping point" for some, and your response is what he hopes to get with most.

BUT...and this but is big...

Getting people to the site...

getting the right people, TARGETED traffic to the site is where the expense comes in.

This hasn't changed in the last 50 years, CUSTOMER ACQUISITION (CA) is still one of the (and often THE) highest costs of doing business.

And this is where LIFETIME VALUE plays a factor. Marcus, like all of my apprentices all had the same first assignment.

What does next summer look like? In dollars and sales?

By having LTV as part of the start up equation, it is easier to figure out a step by step plan of action to get to the goal (or rooftop as we like to call it).

I'd bet CUSTOMER ACQUISITION is one of the least thought of costs for the majority of people starting some sort of Internet Marketing business, and one of the reasons they take so long, or quit, before they reach the goal.

LTV allows a confident marketer with a well thought out PLAN OF ACTION, the ability to reverse so much risk, as in double your money back guarantees, and rapidly build his list of customers.

Unfortunately, CA, does require a cost. You might learn how someone else does it from their site, but whether or not that is applicable to your situation depends on your LTV, and if you have a well thought out plan.

Gordon
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 01:16 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.