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Old April 1, 2020, 11:33 AM
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GordonJ GordonJ is offline
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Join Date: Aug 2006
Location: West Palm Beach, FL
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Default 18 years later. An update and some ideas.

Quote:
Originally Posted by unpinkpanther View Post
Happy New Month, y'all

I discovered this "mini-manual" on marketing right here on the forum:

http://www.sowpub.com/forum/showthre...=8622#poststop

I hope someone finds it helpful in setting up a solid marketing plan this quarter

Cheers!

WOW, unpinkpanther, you did some digging to find this one, thanks. I found it useful.

And would like to UPDATE my thoughts, if I may?

When I wrote that, the City of Cuyahoga Falls, OH had a walking mall in the downtown area. The population, around 50,000 has remained stable since 1990, not much fluctuation.

Back then, they spent tens of thousands on a research and development study, the first of a few of them. Then, a couple of years ago, they pulled the trigger and redid the downtown, opened the street to traffic and revitalized the whole downtown area at a cost of around 14 MILLION dollars (give or take a few M)...

Last summer was the re Grand Opening, and several new BUSINESSES, including restaurants, opened with a flourish.

SIGH. Today, it is a ghost town, some of the restaurants have the pick up/take out thing going, and from what I can decipher, maybe at 20% on the high side ... of what they would do in a day with their sit down customers.

Of course, they don't have wait staff, and minimum kitchen staff too, and all those people who last year were working hard are today staying home and waiting for a stimulus check. Hope they can last long enough.

I guess, without any reason, that more than 50% of them won't make it back if this stay at home directive goes beyond July 4th, and of course, depending on what they REALLY get from the stimulus package, as business owners and as individuals.

I'm pretty certain, several of them which were so new and excited last year, are now gone. Sad.

As for the Original Post, TOURISM and getting people to come to your town, may be the most injured of all businesses. From Disney to Vegas, Branson to NYC, those people who made their money from tourists...are in the market for new ways to turn a buck.

We'll see a surge in MLM/Network marketing, and I may even allow links to those that are not blatant. We'll see on that.

In neighboring Kent, OH, which had also spent millions to revitalize their downtown, things are bleak, the college kids are gone home, and the city may never recover (again, a lot of doom and gloom hinges on what exactly the stimulus is going to do for these folks).

Today, a hard copy newsletter could still work for some businesses, although my inclination would be toward a FACEBOOK GROUP, with supporting Social Media; Instagram, Twitter, etc.

As I read this post, I was struck at how the NPGS Formula has withstood the test of time. The FOUR components

PROSPECT
PRODUCT
PROMOTION
MEDIA

...are the foundational building blocks of a many a successful business.

TODAY, On April 1, 2020... I would spend a LOT of my time on the PROSPECT.

BUYERS, of today, may fall silent as the war continues.

So, it would be a good idea (in my mind) to make sure a marketer has his ducks lined up and that he/she has B U Y E R S in their sights.

Gordon
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