Do you have a waiting list?

Greetings Group,

We always read about opt-in lists, mailing lists, email lists, but do you have a waiting list?

I stumbled onto having one, while promoting my mug program. I've always been taught that you don't want to keep a client waiting. If you do then you could lose the sale.

However, there are certain programs clients like, such as advertising exclusivity, that seem to have a positive draw to them, and that they are willing to wait for the opportunity to advertise and give you the opportunity to offer additional products or services to them, while they wait.

Let me explain.

I'm at the local hardware store, and in walks Bob Belflower of Belflower's Floors Direct. He was my first advertiser, on my first mug promotion, that's on the sample mug I send out, along with the home study course.

When he saw me, he called out that he needed to talk with me. So I went over to see what he needed.

Bob asked me if I was putting coffee mugs in restaurants in Polk County, that's the county north of us. I told him that there were 2 very busy ones on highway 17 that wanted them.

With a huge shout he says, "THAT'S HOW I"M GETTING BUSINESS UP THERE!"

"What do you mean?", I said.

"Woody, I don't advertise in Polk County, but somehow my name is getting out up there. I'm getting all kinds of floor jobs up there and I didn't know how people were getting my phone number", he says.

I then asked him if having the mugs up there is not where he wanted to advertise. He said he was trying to figure out how to start advertising in that area, but didn't like the different mediums offered and never considered the mugs. So he told me that when his ad is up for renewal, I need to stop by and get his check.

While this conversation is going on, a couple of other business owners I know have walked up and are listening to Bob and I, talking about his advertising.

Both of them wanted to know what Bob was referring to, so I went out to the van and brought in a sample and showed them. Immediately, they both liked the idea and wanted to know how they can get on my mugs.

I explained that all the advertising for this mug was taken but renewals will go out in January of 2007. Well these men wanted in on the program and each one handed me their business cards and said to put them on my waiting list.

That was the first time I experienced potential clients wanting what I have and are willing to wait months to see if they "MIGHT" get a chance.

Since then my waiting list has grown, and in the mean time, I've been able to offer those on my list other advertising promotions.

So I encourage all of you to try and build a waiting list, and while those on your list are waiting bring to their attention other products or services you offer.

From the Trouse
Woody Quiñones
ImpactYourArea.com

Greetings James,

Thanks for asking.

Hey Woody,
I'm curious why you would want to have a waiting list?

A waiting list is a free pass to the decision maker. In the next week or so, I will release my newest report, that reveals how to turn a waiting list into a 3 demensional sales tool.

Why not just do another round of mugs in a new location with the new advertisers and fill the extra space with current advertisers?

It's not as simple as that. When you are promoting exclusivity, the client is being guaranteed, that none of their competitiors will be on one of my mugs. No matter what area I'm placing these mugs. That's how I'm able to get $3000 in ad space sales, per promotion.

How many advertisers do you need per mug?

It all depends on the type of promotion and what information the advertisers are wanting in their ad space.

Some clients only need one or two lines to advertise, while others want as much space as they can get for the price they pay.

From the Trouse
Woody Quiñones
ImpactYourArea.com

A "Waiting List" provides CONFIDENCE that you are providing a "popular" service that is WANTED!

Sure is nice to know that when I go to renew my Menu Books or Daily Special Boards or Menu Ads or...etc....that I have prospects LINED UP AND WAITING to take the spaces that are not renewed.

"Waiting Lists" help renew the programs much faster also.

And....I have developed some methods that provide me with "waiting lists" for most of my Ad Programs.

There are 2 things anyone in "Group Ad Sales" programs must have;
1) Referrals from existing clients
and
2) A "Waiting List"

Don Alm.....

P.S. For anyone wanting to have a great "end of year"....RIGHT NOW is the RIGHT TIME to be selling Ads on Calendars....for distribution in December!