SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old March 16, 2017, 06:54 AM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb How do you cold email?

Hello friends:

When you need to send a cold email to a new business prospect...

How do you couch the Subject Line?

I saw somewhere to use "are you the right person to speak to?" but that hasn't quite panned out. Almost ZERO response.

Any suggestions?

Thank you
Reply With Quote
  #2  
Old March 16, 2017, 07:19 AM
GordonJ's Avatar
GordonJ GordonJ is offline
Administrator
 
Join Date: Aug 2006
Location: West Palm Beach, FL
Posts: 3,471
Default Re: How do you cold email?

Quote:
Originally Posted by unpinkpanther View Post
Hello friends:

When you need to send a cold email to a new business prospect...

How do you couch the Subject Line?

I saw somewhere to use "are you the right person to speak to?" but that hasn't quite panned out. Almost ZERO response.

Any suggestions?

Thank you

Cold email has the lowest open rate. Maybe using the person's name might get it open.

And subject line must be relevant too. Tough row to hoe. Why? If it is the way you feel you must do it, prepare to send out scores of email to get a few to open and fewer still to take action.

Gordon
Reply With Quote
  #3  
Old March 17, 2017, 12:43 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,240
Default Dear - Look Ma No Shoe Laces

Howdy,

Ok, Mr Look-Ma-No-Shoe-Laces.

No Email has to be COLD.

Not anymore.

IF you have their Email address. You must have their name. Where they live.
Company name maybe.

Doesn't take much to find them on -

LinkedIn
Facebook
Twitter

Google them.

So Now you know lots about them.

=========
=========
What I look for
before I email a Prospect COLD TURKEY (Which I only do if I am SHOWING OFF for a Client) ...(And Warn them to Expect my call)

I - Hobbies

II - Charity they are passionate about

III - Sport Nut?

Sometimes you find silly stuff.

For example:

A #1 Realtor was FLATTERED when I cold called her and asked, "Have you
eaten at "DUCK DONUTS?"

She LAUGHED.

Because I had just proven I had taken the TIME to Research her, her biz,
where she lives. And that there is a Duck Donut Shop down the road from
her real estate office.

Glenn
Reply With Quote
  #4  
Old March 17, 2017, 04:46 PM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Lightbulb What would I do without Larry Page?

Quote:
Originally Posted by Glenn View Post
Howdy,

Ok, Mr Look-Ma-No-Shoe-Laces.

No Email has to be COLD.

Not anymore.

IF you have their Email address. You must have their name. Where they live.
Company name maybe.

Doesn't take much to find them on -

LinkedIn
Facebook
Twitter

Google them.


So Now you know lots about them.

=========
=========
What I look for
before I email a Prospect COLD TURKEY (Which I only do if I am SHOWING OFF for a Client) ...(And Warn them to Expect my call)

I - Hobbies

II - Charity they are passionate about

III - Sport Nut?

Sometimes you find silly stuff.

For example:

A #1 Realtor was FLATTERED when I cold called her and asked, "Have you
eaten at "DUCK DONUTS?"

She LAUGHED.

Because I had just proven I had taken the TIME to Research her, her biz,
where she lives. And that there is a Duck Donut Shop down the road from
her real estate office.

Glenn

Hi Glenn:

Thank you for that suggestion.

Yes, a little more elbow grease won't hurt...
Reply With Quote
  #5  
Old March 23, 2017, 01:08 PM
unpinkpanther unpinkpanther is offline
Senior Member
 
Join Date: May 2016
Location: Nigeria
Posts: 226
Default Doesn't this amaze you?

Quote:
Originally Posted by Glenn View Post
Howdy,

Ok, Mr Look-Ma-No-Shoe-Laces.

No Email has to be COLD.

Not anymore.

IF you have their Email address. You must have their name. Where they live.
Company name maybe.


Glenn

Are people this paranoid?

Someone posts his email address in many "free" directories, presumably to advertise his services.

Then when you "cold-email" him, his terse reply is

"how did you get my email?"

What??

To me, this is already a red flag that this fellow may never graduate to become a "customer"

Or am I wrong?

How would YOU respond to the "how did you get my email" question?
Reply With Quote
  #6  
Old March 23, 2017, 11:02 PM
Steve MacLellan
 
Posts: n/a
Default I call them first

Quote:
Originally Posted by unpinkpanther View Post
When you need to send a cold email to a new business prospect...

I call them first. Tell them who I am, what I do, and then ask them if they would like me to send them more info by email.

Or, it I'm around town and decide to do a little prospecting, I'll put their name and email address into a list on my phone if they are interested.

Regards,
Steve MacLellan
Reply With Quote
  #7  
Old March 30, 2017, 12:53 PM
Glenn Glenn is offline
Senior Member
 
Join Date: Oct 2006
Posts: 1,240
Default "How Did You Get My Email?" is GOOD NEWS. Objection #1

Thanks Leopard, Panther, Cougar,

You Might Perceive "How Did You Get My Email?" as BAD. But this reply is a
GIFT. Most people won't answer.

You could view it as a GOOD First Step to the sale.

"How Did You Get My Email?" - is what we Marketers call an "Objection."

Objections are GOOD because they tell us
our 1st Test MESSAGE is not quite right - yet.

An OBJECTION Says, "Maybe you don't know enough.

Google has now put the front of almost any business or home
into Pictures - on-line.

So.

A - You Might Use the BEN FRANKLIN - "Ask a Favor" method.

Google their house or biz front photo.

And tell them you were walking by and spotted the
________ Flowers in their yard.

ASK, What kind of flowers are next to your front door - so I can bUy some
seeds?"

ONCE you get him talking about flowers.

B - Look him up on Facebook, twitter, pinterest, LinkedIn
and shift the Conversation.

==========
==========
EXAMPLE:

I did this with a top realtor in another state - recently.

I - Emailed to ask about a youtube video they did

II - Asked, "What is your FAVE donut at "Ducks Donuts?
(To prove I knew they lived nearby. It's very FLATTERING when a total
stranger KNOWS you think they are IMPORTANT enough to research
before you contact them.

III - I Mentioned, "There is a leaf in the middle of the camera lens
in your website photo of your business building.

AND
Discovered in their return email.

Their Website biz photo is FAKE.

They work out of their home.

Result?

We've been swapping ideas via Email and by phone ever since.

Thanks,
Glenn

Last edited by Glenn : March 30, 2017 at 12:55 PM. Reason: 1 word wrong
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:35 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.