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How a 20 Million CarWash Referral System Became a Restaurant Referral System
Howdy Dien,
How a 20 Million CarWash Referral System Became a Restaurant Referral System A few years Back I worked with a millionaire CarWash Owner in New Jersey. I had just read, "Influence" by Robert Cialdini. And CHARGED the Car Wash Owner to Implement One of The Ideas In Cialdini's book. Which idea? The Marketing idea from the Case Study about Pool Table Sales. FIRST - We Taped A CardBoard sign over his current signs. Listed MOST Expensive Down to Least Expensive. (Instead of what he had - low to hi.) 2nd - We changed his sales Script. SAME THING. Talk about the PRICEY STUFF First - then work down to the cheap options. He has employees there upselling the various options. (Various Waxes, Window Cleaning inside and out, Vac cleaning inside the car) RESULT? Jason stood up in front of 800 Jay Abraham proteges to Compliment my marketing results. His profit margins went up 25% or more. Now. Here is THE REASON WHY Jason has 20 million CASH MUNNY in the Bank. His Referral System is SO Good I apply it for Restaurant Clients myself. But Let's VIEW it from The CarWash Perspective 1st. I - Jason Bought VIP CarWash Logo T-shirts for his CarWash TEAM. II - Jason Called or visited all the EXPENSIVE RESTAURANTS in driving distance of his CarWash. III - Jason Told the owner/manager - "Let me and my Car Wash Team Come to your Restaurant and Wash your Patrons Cars for FREE." IV - Here's a Sign for your window. Here's an Ad you can run in the paper. Here's a Flyer you can email or snail mail to your customers. Headline - "FREE Car Wash By Award Winning CarWash Team - When You Eat at ________ On Monday." V - In the Restaurant Game - Monday, Tues, Wed are Tough because NOBODY comes in to eat on those days. So Jason shows the Restaurants how to PACK 'EM in on nights when they have ZERO business. WIN - WIN - WIN Win #1 - The Restaurant owner fills his seats - costs him nothing Win #2 - The Patrons - get their cars washed for Free Win #3 - Jason puts 10 Fr-e-e Car Wash Coupons under each Windshield wiper. Jason Travels in a big Circle - changing from place to place so as to Create 100's of new customer REFERRALS from as many Restaurants as possible. ========== ========== Restaurant ACTION PLAN - Here's how we Adapted Jason's Referral Idea for Restaurant owners. #1 - Visit all the nearby CarWashes and find the 2 or 3 best. #2 - Especially look for one ALREADY using F-r-e-e Car Wash Coupons. #3 - Offer to Swap Free Dinner (A Thank You Reward PARTY from The Car Wash Owner for his Team) - in a Banquet Room in Exchange for FREE CAR WASHES on a Mon & Tues & Wed. (This costs nearly nothing because the Restaurant throws out literally - and I'm not kidding - tons of un-sold food on these 3 days.) #4 - For Tightwad Restaurant Clients who wanna TEST. Put "FREE CAR WASH FLYERS" under their customer's car Windshield wipers. WHEN This PACKS the Place on the F-r-e-e Car Wash Day. (When it's usually Empty.) #5 - NOW the Restaurant owner wants to do more. Show them how to Email and advertise. HOW DO WE DO This over and over for the same Restaurant? We change what kind of FREEBIE the CarWash Team offers each time. I - F-r-e-e Car Wash II - Free Window Cleaning inside and out III - Free Wash and Wax IV - Car Tire and Wheel Detailing. The Key is to do something different each time. Each service is a FREE SAMPLE of what the CarWash Staff can do. And the Cars get dirty in the next week. 24 hours if it rains or snows. The BMW owner comes in with his free coupon over and over - Gets into The HABIT. A New Car Wash Customer is created. So everybody wins. Thanks, Glenn Osborn Last edited by Glenn : November 17, 2014 at 11:55 AM. Reason: extra word |
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