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The levels of preoccupation, and personality types too.
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Elemental Influence is about KNOWLEDGE, And YOUR application of what you know. See, most of you have a depth of knowing which you sometimes forget, or just overlook. I want to bring what you know to the surface, make it part of your CONSCIOUS AWARENESS. When you are aware, then you can use and apply the KNOWLEDGE to your efforts. Those of you who have done and studied the depths of the SQ1 know this. The PREMISE is simple enough, but you can disagree with it, OK? The PREMISE is: people are PREOCCUPIED, and if you want to influence them, you must first break their preoccupation. If you accept the premise then it begs further questioning, like: What are they preoccupied with? Are there gender specific preoccupations? (yes) Are there different levels? Yes, basically 3 with a couple of strings... We are preoccupied with the moment, the now, what is in front of us. We are preoccupied with our life. both physical and mental, and spiritual. We are preoccupied with what others think about us. Each of these have some segments and divisions to it. Before I go off into La La land, there is a reason for knowing the nuances. Take weight loss. A woman who has a 3 month old baby and wants to lose 20 pounds has a different preoccupation than a 28 year old lady facing her 10th class reunion. And those differences can be STIMULATED in different ways. I gave you the FIVE parts to the puzzle: TARGET INTERSECTION PREOCCUPATIONAL INTERRUPTER EMOTIONAL RESONANCE CALL TO ACTION KNOWING your target is job one. It is the "thing" all good copywriters know and use, and most new or beginning copywriters lose sight of...it isn't about your brilliant writing, it is about stimulating THEM, giving them what they want. And by knowing the variations of the wants/needs, via personality, gives you a leg up. May seem like a lot of work. Maybe too much effort for some. But if you get the needle to move a little, in a direct response campaign for example, I've seen a 1% increase, from a 3 to a four percent response, translate into tens of thousands of dollars. So, perhaps, making the effort via KNOWLEDGE and application, could be worth a year's executive salary with a single percentage increase in your results. The KIT is color coded. Each ELEMENT having it's own color and the TARGETS are also color coded, and then you add the "nuances", as you know them to be. Gordon PS. Glenn is going to be sharing some sensational stuff over the next few weeks, and he is expert at both REMOTE and in person influence. His big red nose and other tactics are an example of his application of his expertise in invisible influencers...and the KIT will show you why his methods can be so effective too. STIMULUS/RESPONSE. May be all you need to KNOW, and APPLY!! |
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