Click Here to see the latest posts! Ask any questions related to business / entrepreneurship / money-making / life NO BLATANT ADS PLEASE
Stay up to date! Get email notifications or |
|
SOWPub Business Forum Seeds of Wisdom Forum |
|
Thread Tools | Display Modes |
#11
|
|||
|
|||
Your Name on a Bottle -"Share a COKE"- Referral Program
Thanks Dien,
Your Name on a Bottle - "Share a COKE"- Referral Program I've been reading how people are more Health Conscious and Pepsi and Coke Sales are down. Well. Coke has RAISED their Sales by 2% in 2014 by putting most commonly used First Names on their bottles. This is a PURE Referral Play. I - Yes - You might buy a bottle with Your name on it. II - But you will ALSO buy 2 or 3 more bottles when you see the names of family, friends or co-workers on Coke Bottles. III - And if you see the names of loved ones you might STOCK UP and get a whole case with the same name on it. I just looked up Coca-cola Gross Sales for 1013. 47 billion 2% of $47,000,000,000 = $940 Million Dollars OK. The Execs at Coke have STOPPED the Program in the USA. (Perhaps drinking too much Coke makes you STUPID?) SIDE EFFECT BENEFITS - Cans with Names on them are selling on Ebay for $5 each. 500,000 photos of people or their pets with their namesake Can or bottle - #shareacoke THIS IS WEIRD... "Share-a-coke" was first Tested in Australia in 2011. Ad Agency Ogilvy Came up with it. Coke now uses it "Seasonaly" in 80 Countries. Coke took the 250 most popular names in the USA and Stuck them on cans and bottles. Chris, Jess Alex were the top 3. 6 Million VIRTUAL Named Cans and Bottles have been Created at Cokes' Website. "Seasonally" must mean - summer. Sounds DUMB to me. I'd make this a permanent fixture in my marketing. An extra Billion dollars over a summer is a nice chunk of change. Thanks, Glenn |
Thread Tools | |
Display Modes | |
|
|
Other recent posts on the forum...
Get the report on Harvey Brody's Answers to a Question-Oriented-Person