Does Facebook advertising "work"?

I have a different point of view.

In my opinion, Facebook is not as effective as radio advertising,
Why?

Because the cost per contact is far more expensive in Facebook,
than in the most popular and effective radio anywhere.

Let’s take the Southern California radio market for example...

You can advertise in KISS fm (number one or two in the SOCAL market all the time) Advertisements on this radio station are estimated to be $1,000 for a 30 second commercial,

(Note: Individual radio station rates are not readily available. Estimates are based on regional averages and may be very inaccurate.)

KISS fm can reach an incredible number of people. Arbitron latest report shows that an average of 4,014,300 people tuned in for at least five minutes each week.

This a minimum, most people listen to their favorite radio station more than 5 minutes each week.

That’s huge potential reach for a total of (for example) 12 ads x $1,000= $12,000 / 4,000,000 listeners

That’s 30 cents of dollar per contact!!

In my opinion, Facebook is NO radio advertising, not even close…

That’s why the IPO is tanking…GM bailed out already and stopped all Facebook ads, other companies are planning to do the same.

My two cents,

Marshall