SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old March 30, 2009, 01:11 PM
Ankesh's Avatar
Ankesh Ankesh is offline
Senior Member
 
Join Date: Sep 2006
Location: Mumbai, India
Posts: 692
Default How a startup idea failed...

A good article I read:
http://www.storylog.com/how-my-start-up-failed/

Question: what would you have done differently to make the idea succeed?
Reply With Quote
  #2  
Old March 30, 2009, 09:24 PM
Adman
 
Posts: n/a
Default Re: How a startup idea failed...

Ankesh...remembering back to WHY the PetRock was such a huge success was NOT because of the "rock" itself....but the "Instruction Book" that was included with the Rock, called, "The Care and Feeding of your Pet Rock!".

In a similar fashion....the 'KeyChain Condoms" could be a HUGE success IF, there was also included an "Instruction Book" called, "How The Key-Chain Condoms Can Boost Your Sex Life!" or something like that.

They'd buy the product to discover the "SECRETS" as to HOW this thing can improve their sex life.

Don Alm....Marketing Guy
Reply With Quote
  #3  
Old March 31, 2009, 01:32 AM
Phil
 
Posts: n/a
Default Re: How a startup idea failed... Failure? The idea just needs a Fresh New keyhole...

Ankesh,

Thanks for the story...

Bottom line... No matter what Specialty product one decides to get themselves into...

Always start off by practicing, testing and re-working things with a Prototype and/or a small Sampling of the particular product...

Never go Full hog right away... Smart Planning and Heading in the right direction is the key...

As with any Big'ish type investment in business... Do all your research and homework Extremely well before making that final decision and proceeding...

Trust me, without a full understanding on all business dealings you can lose Profits and Revenues very easily and throw Good money down the drain...

Quick example and a Great tip if you just happen to be buying Hard good specialty products from whoever in volume...

When importing/exporting goods in general... Be aware that shipping and duty costs can be Extremely costly when using standard companies like UPS and many others... Definitely shop your options around extensively...

Perfect example... A recent $15,000. USD shipment... US to Canada was quoted at $2,000. USD and Higher for shipping with a variety of companies like UPS etc. for about a dozen or so large boxes approx. 2,000 Lbs...

Cut your costs Big time by using Freight Forwarding services... It's a Much more efficient method of moving goods, no matter the world-wide destinations involved...

Shipping costs in this situation were reduced to less than $500. That's more than a $1,500. USD savings Simply by getting the supplier to do a 1 pallet shipment with shrink wrapping... Via the Freight Forwarding method...

Obviously the Condom Key Chain idea works... Misc. suppliers included if you go down the page and Google around...

I guess it all depends on what Failing really means?

Maybe the idea just needs a little more Brainstorming and Re-Creation to find the right keyhole... Controversial marketing too...
http://www.google.com/search?hl=en&c...Sear ch&meta=
http://www.google.com/search?hl=en&c...ains&spell =1

Phil

Last edited by Phil : March 31, 2009 at 01:49 AM. Reason: additional info
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 03:35 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.