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FIRST Golden Rule PRE-TEST Before You Endorse Someone
Thanks UnPink, (By the way - what color is UnPink?)
With Endorsement you HOPE for the BEST but PLAN for the Worst. This means: The Person You are Recommending to a 3rd party must be HONEST. The 3rd Party You are ENDORSING and Sending people to must be HONEST. There are TERRIBLE CONSEQUENCES if you don't Double Check each party is a GOLDEN RULER Before you ENDORSE a person or a product or service. A - I helped a client - at a Major Baby Bell - get her female boss fired. We Analyzed her bosses Handwriting. Found a dozen HELL Traits in her personality. (Made up a story for Personnel. They were horrified when they checked her FAKE references.) The woman had been ENDORSED by a competing company. Turns out they wanted to GET RID of her for theft. But could Not afford bad publicity. B - Early in my Marketing Career I Got Endorse/Referred to a Client in Idaho. We Wrote a Letter that increased their s*ales by more than 800%. It pulled 111% Response. (Some prospects had more than 1 project in mind.) Our Client SUED US! I file and save all Client Correspondence. And in one email the owner had said, "Thanks to your s*ales letter we have made 98,000.00 Extra this month." We sent this Note back - in An Envelope and with a cover letter from an attorney friend. Result? BLESSED SILENCE. C - I Belong to a Neighborhood Network. Amazing how many folks want suggestions on WHO TO CALL for Plumbing, yard work and all kinds of odd jobs. I've Endorsed Several Service people who did a good job for me. AND got quite a few emails WANTING to do work for ME from -do-It-Yourselfers-. I Simply ask, "Send me the name and # of someone you did work for that LIKES you that I can call BEFORE I hire or endorse you to others." NEVER HEARD from ANY of Them AGAIN! =========== =========== ACTION SUMMARY - So Your First Step BEFORE You ENDORSE Anyone is to ASK both parties the SAME QUESTION... "Can You Please Give me the name and # of at Least ONE Person who LIKES You after doing business with you?" You will be SHOCKED by the # of people who CANNOT or WILL NOT do this. Meaning they do not know ONE HAPPY CUSTOMER! And you will SAVE A BUNDLE. Thanks, Glenn Osborn Millionaire Mastermind Marketing Association Last edited by Glenn : May 29, 2017 at 01:25 PM. Reason: mistake |
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