SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

Reply
 
Thread Tools Display Modes
  #1  
Old September 21, 2006, 10:28 PM
Unregistered
 
Posts: n/a
Default BIG Money Ideas are ALL Around!

All yA gotta do is "BE AWARE"!

Because I have made it my business to "be aware" of things around me and have trained my mind to "be aware" of "Money Making Opportunities"...I would like to relate a recent example of how I turn my "awareness" into "BIG money".

In my local shopping mall is a large Kiosk about 8 ft by 8ft....sitting in the middle of one of the aisles. A local real estate co has built a display that looks like a "Log Cabin" with a shake roof....with open sides where a sales agent can sit and around 3 sides are 2 rows of "Listing Sheets" in plastic holders...approx. 10 sheets per row. There are 20 Listing Sheet holders per side.

Note: A "Listing Sheet" is an 81/2" by 11" sheet of paper with a photo of the House...a description of the property...a photo of the Listing Agent, with their address and phone...and a Logo of the Realtor Office.

Now...again....because I have trained my mind to be "aware" of "things around me" ....a few weeks ago, on a Sunday afternoon, while my wifee was shopping in Macy's, I decided to sit down in one of the benches near this Real Estate Kiosk and WATCH WHAT HAPPENS (while sipping on my Vanilla Latte)

Well...here comes a couple....they look at the various Listing Sheets displayed and pick one out of it's holder...look at the front...turn it over (which is blank) and look at the front again and the woman folds the sheet and puts in her purse. They walk off.

Then, along comes another couple...who also look at the Sheets displayed... pick one up...look at it....turn it over...turn it back to the front...the woman folds it and puts it into her purse and walks away.

Well...this SAME procedure goes on for about 10 more couples and single guys and gals....when "something clicks into my Awareness Mode";

"WHY ISN'T THERE SOMETHING ON THE BACK OF THESE SHEETS?" They are ALL being turned over and looked at!

Well...I "clock this into my Memory Hook".

Later that afternoon my wifee tells me she noticed a "For Sale" sign on the lawn of the house across the street. I take a look and notice a "Plastic Box" on a pole next to the curb. This box holds some "Listing Sheets" giving the photos and info about the house.

I pull out a sheet and notice the recent rain has curled the top edges of the "20lb bond" Listing Sheets.

The rain stops and about an hour later as I'm relaxing on my front patio...I notice a brand new Mercedes SUV pull up...a dapper gentleman gets out...goes up to the box...lifts the lid, pulls out a Listing Sheet and takes it back to the car with him....whereupon he drives off.

SOMETHING HIT ME LIKE A TON OF BRICKS!

WHY ISN'T THERE SOMETHING ON THE BACK SIDE OF THESE "LISTING SHEETS"?

AND...WHY AREN'T THESE "LISTING SHEETS" ON BETTER PAPER?

THEY ARE TRYING TO SELL EXPENSIVE PRODUCTS (This house is listed at $465,000)....ON "TOILET PAPER"?????

My goodness folks....whoever came up with the idea of placing "Property Listings on Sheets of Paper and placing some of these papers in a "WeatherProof Box"...was a great idea BUT....they didn't go far enough.

AND....why not make use of the backside of these Listing Sheets....by placing ADS for businesses and services interested in reaching people "Hunting For Homes"?

Soooo...being in the "Ad" biz for many years....I put together a "Sample" and went to the owner of the real estate biz....showed him my "Classy Paper" and "Ads on the BackSide AND...something else I included that would really cause the "House-Hunters" to want to KEEP these Listing Sheets.

He LOVED the idea and was my first participating realtor.

I have since...signed up other real estate offices where I was able to put together a program where I collect $600 a Month from each real estate office....simply for providing them with MY "Listing Sheets".

Your "HomeWork" is....go for a ride around YOUR neighborhood. Stop your car at some of the "Flyer Boxes" in front of houses for sale....pick up some "Listing Sheets" in the boxes....look at the backside!

Are they.... BLANK?

IMAGINE the "possibilities" of WHAT could be on the backside of these and how these sheets could put money in YOUR pockets.

If anyone is interested in how I did this....send me an email with the heading, "Listing Sheets".

[email protected]

Thanks for reading,

Don Alm

P.S. Mark down this date... "Sept 21, 2006"..... as being the FIRST TIME you read about THIS program...so that as time goes by and more and more "Info Writers" create their own versions of "How To Make Money with Real Estate Listing Sheets"....YOU will remember WHO was the FIRST to introduce this concept.

ME....DON ALM
Reply With Quote
  #2  
Old September 22, 2006, 02:24 PM
Don Alm
 
Posts: n/a
Default Clarification

As a reply to some email questions Re: Placing "ADS" on the Back of RE Listing Sheets;

I use a marketing technique called; "REASON WHY"

Besides "Ads".....I place "something else" on the back of MY.... Listing Sheets that...
"GIVES PROSPECTIVE HOME BUYERS A "REASON WHY"...THEY WILL KEEP IT!!

This "something else" makes MY "Listing Sheets" "valuable" to "SELLERS"...AND.......RE Agents!!!!!!!! Whereas "Sellers" and RE Agents can instantly understand that MY "Listing Sheets" will "HELP IN THE SALE OF THE HOUSE"! This ALSO brings on more RE Agents who want to use MY "Listing Sheets"!....to help sell their properties!

Don Alm
Reply With Quote
  #3  
Old September 22, 2006, 09:27 PM
LindaC
 
Posts: n/a
Default Re: BIG Money Ideas are ALL Around!

Hi Don,

Did my home work. Also, made up a sample Listing Sheet. Here's what I think could go on the backside of Listing Sheets.

1st. ad...7 1/2 inches long X 3 inches High (1). Mortgage co.

2 - 6 Business card size ads...below the 1st. ad.

(1). Local Bank ad (2). National Bank ad
(3). Loan Center ad (4). Home Finance ad
(5). Home Insurance co. ad (6). Home Inspection co. ad

one could also place a termite inspection co. ad.

At this time, Iam thinking the next step is to determine what to charge each business? And, how many copies of each MLS should one offer?

My Best 2 U,

Linda












Quote:
Originally Posted by Unregistered View Post
All yA gotta do is "BE AWARE"!

Because I have made it my business to "be aware" of things around me and have trained my mind to "be aware" of "Money Making Opportunities"...I would like to relate a recent example of how I turn my "awareness" into "BIG money".

In my local shopping mall is a large Kiosk about 8 ft by 8ft....sitting in the middle of one of the aisles. A local real estate co has built a display that looks like a "Log Cabin" with a shake roof....with open sides where a sales agent can sit and around 3 sides are 2 rows of "Listing Sheets" in plastic holders...approx. 10 sheets per row. There are 20 Listing Sheet holders per side.

Note: A "Listing Sheet" is an 81/2" by 11" sheet of paper with a photo of the House...a description of the property...a photo of the Listing Agent, with their address and phone...and a Logo of the Realtor Office.

Now...again....because I have trained my mind to be "aware" of "things around me" ....a few weeks ago, on a Sunday afternoon, while my wifee was shopping in Macy's, I decided to sit down in one of the benches near this Real Estate Kiosk and WATCH WHAT HAPPENS (while sipping on my Vanilla Latte)

Well...here comes a couple....they look at the various Listing Sheets displayed and pick one out of it's holder...look at the front...turn it over (which is blank) and look at the front again and the woman folds the sheet and puts in her purse. They walk off.

Then, along comes another couple...who also look at the Sheets displayed... pick one up...look at it....turn it over...turn it back to the front...the woman folds it and puts it into her purse and walks away.

Well...this SAME procedure goes on for about 10 more couples and single guys and gals....when "something clicks into my Awareness Mode";

"WHY ISN'T THERE SOMETHING ON THE BACK OF THESE SHEETS?" They are ALL being turned over and looked at!

Well...I "clock this into my Memory Hook".

Later that afternoon my wifee tells me she noticed a "For Sale" sign on the lawn of the house across the street. I take a look and notice a "Plastic Box" on a pole next to the curb. This box holds some "Listing Sheets" giving the photos and info about the house.

I pull out a sheet and notice the recent rain has curled the top edges of the "20lb bond" Listing Sheets.

The rain stops and about an hour later as I'm relaxing on my front patio...I notice a brand new Mercedes SUV pull up...a dapper gentleman gets out...goes up to the box...lifts the lid, pulls out a Listing Sheet and takes it back to the car with him....whereupon he drives off.

SOMETHING HIT ME LIKE A TON OF BRICKS!

WHY ISN'T THERE SOMETHING ON THE BACK SIDE OF THESE "LISTING SHEETS"?

AND...WHY AREN'T THESE "LISTING SHEETS" ON BETTER PAPER?

THEY ARE TRYING TO SELL EXPENSIVE PRODUCTS (This house is listed at $465,000)....ON "TOILET PAPER"?????

My goodness folks....whoever came up with the idea of placing "Property Listings on Sheets of Paper and placing some of these papers in a "WeatherProof Box"...was a great idea BUT....they didn't go far enough.

AND....why not make use of the backside of these Listing Sheets....by placing ADS for businesses and services interested in reaching people "Hunting For Homes"?

Soooo...being in the "Ad" biz for many years....I put together a "Sample" and went to the owner of the real estate biz....showed him my "Classy Paper" and "Ads on the BackSide AND...something else I included that would really cause the "House-Hunters" to want to KEEP these Listing Sheets.

He LOVED the idea and was my first participating realtor.

I have since...signed up other real estate offices where I was able to put together a program where I collect $600 a Month from each real estate office....simply for providing them with MY "Listing Sheets".

Your "HomeWork" is....go for a ride around YOUR neighborhood. Stop your car at some of the "Flyer Boxes" in front of houses for sale....pick up some "Listing Sheets" in the boxes....look at the backside!

Are they.... BLANK?

IMAGINE the "possibilities" of WHAT could be on the backside of these and how these sheets could put money in YOUR pockets.

If anyone is interested in how I did this....send me an email with the heading, "Listing Sheets".

[email protected]

Thanks for reading,

Don Alm

P.S. Mark down this date... "Sept 21, 2006"..... as being the FIRST TIME you read about THIS program...so that as time goes by and more and more "Info Writers" create their own versions of "How To Make Money with Real Estate Listing Sheets"....YOU will remember WHO was the FIRST to introduce this concept.

ME....DON ALM
Reply With Quote
  #4  
Old September 22, 2006, 10:36 PM
Don Alm
 
Posts: n/a
Default YOU are "getting close"

No "cigar" yet BUT....shows good thinking.

Now...there are TWO other things I place here that make the "Sellers" AND the RE Agents...WANT....MY Sheets!

Don Alm
Reply With Quote
  #5  
Old September 22, 2006, 11:02 PM
Jason
 
Posts: n/a
Default Re: YOU are "getting close"

Quote:
Originally Posted by Don Alm View Post
No "cigar" yet BUT....shows good thinking.

Now...there are TWO other things I place here that make the "Sellers" AND the RE Agents...WANT....MY Sheets!

Don Alm

Realtors market 2 things...
Real Estate and themselves! Period!
Don I mean you no disrespect with the following:

What on earth could you place on the back of a listing sheet that would make it worth more that the RE broker couldn't do themselves without the ads?
My friend, a Realtor TM, pays his broker 2 pennies per page (4 pennies double sided).

Once you show a prospect the "2 things" that makes them ooohhh and aaahhhh over your great idea, what exactly keeps them from printing them themselves?
RE agents are not interested in taking the focus off of the property that they are marketing or themselves. With this in mind, in the past few weeks that you have done this, how do you keep them from printing the 2 things themselves and skipping the distrating ads?
Jason
Reply With Quote
  #6  
Old September 22, 2006, 11:46 PM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,357
Default Re: YOU are "getting close"

Quote:
Originally Posted by Jason View Post
RE agents are not interested in taking the focus off of the property that they are marketing or themselves.
Pappy posted an example of an ad that both helps the RE agent sell the house, and also helps the advertiser gain a customer too. It's further down the thread, or click here to see Pappy's post...

http://www.sowpub.com/forum/showthread.php?p=5510

If nothing else, it certainly makes your mind work! Reading Pappy's post made me slap my forehead and think, "Yes... Of course!"

- Dien

Last edited by Dien Rice : September 22, 2006 at 11:52 PM.
Reply With Quote
  #7  
Old September 23, 2006, 12:26 AM
Jason
 
Posts: n/a
Default Re: BIG Money Ideas are ALL Around!

Yes Dien you are correct. If you could/would look back at a post I posted about a year ago, you would remember that I talked about how to form this type of relationship.
As a refresher for those whom may not have seen it:

The basics were.....
Do 2 secxonds of research on your contacts and any BOND you can find is your way IN!
Example:
You see that John Doe was promoted in the ABC company and you have a widget to sell to him in his position with the ABC Company.
I would do a bit of background on hinm and see where he lives now, where he grew up, where he went to school, where his wife is from.......
You get the idea, form a bond with the use of the NET.
This is what you all want anyway isn't it.
Take this valuable seed of wisdom and turn it into something useful for yourself! I dare you!!
Jason
Reply With Quote
  #8  
Old September 22, 2006, 03:11 AM
-TW
 
Posts: n/a
Default Jason- whatever you think of him, that IS a great idea!

Try to see that the glass is half full, not half empty. Makes no difference who Alm 'really' is -- if his ideas are good (+ can do some good for some people), I say: It's a good thing.
Reply With Quote
  #9  
Old September 22, 2006, 08:25 AM
MichaelRoss
 
Posts: n/a
Default Re: Jason- whatever you think of him, that IS a great idea!

TW,

Thanks for putting forth an different way to look at things.

I'd like to add an additional caution, if I may...

Quote:
Makes no difference who Alm 'really' is -- if his ideas are good (+ can do some good for some people), I say: It's a good thing.

A couple of things Stand out from this text, thanks to my Studying of Bill Myers...

Thing # 1: "If his ideas are good (+ can do some good for some people)..."

In some of Myers sales-letters he uses the old "If this.... then that..." logic. Such as, for example only, "If you can identify a hot market for software, then you stand to make some really Big money selling the software you create."

Meaning, when stripped down to it... that simple word IF has a vast difference in meaning. IF the idea is good... and THAT is the question... is the idea Good in the first place???

Thing # 2: That is makes No difference who the person really is if the ideas are good and SOME people are done good by it.

I am sure that SOME people were done Quite well by the Gestapo in Nazi Germany and Hitler. By your statement, therefore, that is a good thing.

I am not saying that you condone Hitler, the Nazi party, the Gestapo, or what they did. Merely pointing out that, based on your choice of words, almost anything can be said to be good.

That an idea is Good or Bad is also subjective.

When Eric came up with his Pixel Site Idea, I canned it for Not being of Full Use to those who buy ads. And I say the same of this...

The ads do Not enhance the sale of the home - the Primary reason for such flyers. And whether they actually generate additional business for those who take out the ads is questionable also - even if they are coupons with offers on them. In short, while the idea is geared to make money for the person selling the ad space, that is all it is truly geared to do.

A small while back Gordon wrote about everything being about The Customer, not you. My understanding of this idea.. and all those Ad ideas is... they are about the Ad Seller and Not the customer. And with such sales coming from FaceTo Face selling, that it's good for the ad seller is also drawn into question - as those most drawn to such an idea cannot do face to face selling at the moment and are likely Not to make money Trying the idea.

Thinking this way - as I expressed above - is not a "half empty half full" idiom. It's a statement of reality. Can Some people run with what has been presented and make some money? Yes. Can the Majority of those who are excited by it do it and make some money? No. That's not to say the idea is good/bad/otherwise. That's just the way it is. That's all.

Just beware of those...

If this... then that...
With just... you stand to make...

...kinds of statements. They make things very appealing. While the details are always hidden behind those IF and JUST words.

Michael Ross
Reply With Quote
  #10  
Old September 22, 2006, 09:15 AM
Dien Rice Dien Rice is online now
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 3,357
Default Knowledge is neither good nor bad, but neutral... It all depends how it's applied

Hi Michael,

I don't know if this is addressing the concerns of your post... But I'd say you CAN learn many useful things from all kinds of sources...

I believe that knowledge is knowledge - no matter what path it took to reach you.

I see knowledge as something neither "good" nor "bad", but neutral... Almost any kind of "knowhow" can be used for "good" or "bad" - it depends on how it's applied...

For example, learning how to raise funds would seem to be "good". And it is "good" if the funds are raised for some worthwhile cause... But if this knowledge is used to raise funds for an "evil" cause, then the application of this knowledge is no longer "good". But the knowledge of how to raise funds itself, I think is neutral - it's how it's applied which can be either "good" or "bad".

Also, learning how to create poison would seem to be "bad" - since it could be used to hurt or kill. But if that knowledge is used to help prevent people from being poisoned, then using that knowledge could be "good" and used to save lives. However, I see the knowledge itself as "neutral" - it all depends how it's applied.

I don't think any of this changes no matter what pathway that knowledge took to reach you.

Sorry for gettin' all philosophical on everyone...

Anyway, that's my view on that issue...

- Dien
Reply With Quote
Reply


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine)

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 08:25 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2024, Jelsoft Enterprises Ltd.