SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Idea that works in a pandemic: Ordinary housewife makes $50,000 a month in her spare time, using a simple idea - and her driveway..."

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > Original SOWPub Forum Archive
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

 
 
Thread Tools Search this Thread Display Modes
  #1  
Old September 5, 2003, 11:49 AM
Martin Buckley
 
Posts: n/a
Default I Need Help Regarding Leads To Mother's

Hi Everyone,
I wanted to know if anyone could provide me with some ways to get the names and addresses of mother's to be and or the names and adddresses of women who have just had a baby within the last year. I have a baby keepsake gift item that I would like to market to mother's and I want to target my market as best as I can inorder to not waste marketing dollars. Any help on this would be helpfull.

Thank you!
Martin
  #2  
Old September 7, 2003, 09:51 PM
Linda
 
Posts: n/a
Default Re: I Need Help Regarding Leads To Mother's

Hi!

> I wanted to know if anyone could provide me
> with some ways to get the names and
> addresses of mother's to be....

First thing.... "mothers" is not spelled with a apostrophe. That's not meant to insult... it's meant to make your advertising look more professional. An apostrophe is used to show possession or when a word is a contraction of two words. Can not becomes can't. My mother's favorite dress shows possession of an object.

Plurals do not use an apostrophe. Just an "s." Boy - Boys. Girl - Girls. Mother - Mothers. : )

Okay, with that pet peeve taken care of, head over to Google and type in Mom+ezine. You'll get a list of tons of sites with motherhood related ezines and newsletters.

Don't type in Mother unless you know how to use the advanced search to go boolean and eliminate the massive number of "mother earth" stuff you'd get.

Try "pregnancy+Ezine" too.

Good luck!

: )
Linda
  #3  
Old September 8, 2003, 09:28 AM
David Frey
 
Posts: n/a
Default Here's How to Mass Market Your Product for Less Than $141.13

Hello Martin,

I noticed your post and thought I'd share a few
thoughts with you. You mentioned that you have
a new birthmothers keepsake that you want to market
to mothers and would like suggestions on how to
get lists.

You didn't mention your price point or if its
a customized product (customized for each mother
and child).
________________________________________________

If You Have a Price Point Below $50 and If the
Product Is Not Customized Then I Would...
________________________________________________

...consider taking a different strategy for marketing
your item. You see, its difficult to market
any product by direct mail that costs under
$50. Unless you have a HIGHLY targeted list
with an unusually great salesletter the economics
just don't add up. You'll end up losing your
shirt.

The only reason I would sell a product through
direct mail thats under $50 is if it led to other
products and services that increased the lifetime
value of that customer (in other words...it had a
big backend).
_______________________________________________

Selling This Type of Item Online is Also Very...
_______________________________________________

...dificult because it does not solve a bad
problem. You see, for the most part, people
go online to search for information on...

1. specific products or services

2. to research information that helps them solve
a bad problem(s)

If you pay close attention to a "regular" internet
surfer (I am not a regular internet surfer and
you might not be either. Anyone who has an online
business, I don't consider a regular internet
surfer. We are in a completely different class
of internet users) you'll find that they usually
go onlline for information for these two purposes
(and to check their email ofcourse, which might
lead them off into random cyberspace surfing).
_________________________________________________

Here's What I Would Do If I Were Selling a Product...
_________________________________________________

...such as yours. I would concentrate on marketing
it to catalogs. The beauty of selling through
catalogs is that you can MOVE a lot of merchandise
with just one order and they're relatively easy
to get into if you have the right product and the
economics makes sense.

I suggest you get these two books. Whenever
I market to catalogs these are the two books I use.

1. The Catalog of Catalogs by Edward L. Palder.
You can purchase it at http://www.spannet.org for
$30.

2. How to Market a Product for Under $500 by
Jeffrey Dobkin. You can get a used version at
Amazon for $9.70 (This book talks about selling
to catalogs and even gives you a 7 letter
sequence to use.)

Now if you're really serious about marketing your
product you should consider investing in Joe
Cossman's "Complete Marketing Package." You can
but it for $395 right here
http://www.cossman.net/cossman.com/pages/completepkg.html

If there was ever a person who knew how to sell
products (like yours) it was the Late Great Mr.
Joe Cossman.
_______________________________________________

I Counted Over 48 Different "Mother/Baby Oriented
Catalogs" in the Catalog of Catalogs That You...
_______________________________________________

...can market to. So lets say you did a seven
letter campaign to the 48 catalogs. That would
cost you $141.12 (7 letters x 48 companies =
336 letters x .42 postage plus paper)

If your product is even halfway decent, it WILL
get picked up. These catalogs are HUNGRY for new
items. Finding new and unusual products is their
lifeblood.

Now if you do ezine advertising or direct mail
to individual mothers or even space ads in
niche magazines, get ready to pay a LOT of money.

Why not market it to the mass merchandisers and
let them do all the work for you. You've probably
always heard that you're one salesletter away from
being a millionaire. I always say, you're one
catalog away from being a multimillionaire.

David Frey
Author, Small Business Marketing Bible




The Small Business Marketing Bible
  #4  
Old September 8, 2003, 11:46 PM
Martin Buckley
 
Posts: n/a
Default David Thanks For The Info And Great Ideas (DNO) (NT)

(NT)
  #5  
Old September 10, 2003, 01:48 PM
Barbara
 
Posts: n/a
Default Re: I Need Help Regarding Leads To Mother's

> Hi, and thanks for the Mom+Ezine tip. I am looking for families with small children also and can't wait to give this a try. If anyone has any other ideas send them my way.


Residual Network Launch
 


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are Off
[IMG] code is On
HTML code is On
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:33 PM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2020, Jelsoft Enterprises Ltd.