SOWPub Small Business Forums  
 

Click Here to see the latest posts!

Ask any questions related to business / entrepreneurship / money-making / life
or share your success stories (and educational "failures")...

Sign up for the Hidden Business Ideas Letter Free edition, and receive a free report straight to your inbox: "Ordinary housewife makes $500,000+ a year in her spare time, using a simple idea, and her driveway!"

NO BLATANT ADS PLEASE
Also, please no insults or personal attacks.
Feel free to link to your web site though at the end of your posts.

Stay up to date! Get email notifications or
get "new thread" feeds here

 

Go Back   SOWPub Small Business Forums > Main Category > SOWPub Business Forum
Register FAQ Members List Calendar Search Today's Posts Mark Forums Read

SOWPub Business Forum Seeds of Wisdom Forum

 
 
Thread Tools Display Modes
Prev Previous Post   Next Post Next
  #7  
Old December 7, 2019, 12:09 AM
Dien Rice Dien Rice is offline
Onwards and upwards!
 
Join Date: Aug 2006
Posts: 2,522
Default Have you seen The Man in the Hathaway Shirt?

Quote:
Originally Posted by Glenn View Post
Thanks Gordon,

Several On-Line "Guru's" are Recycling a Strategy Dr Donald Moine uses to
make his "S*ell-from-the-Stage" Clients an Extra 20 M*illion or so.

I was on a Conference Call Years Ago.

Found out how Dr Moine INSERTED a Juicy anecdote
each time - in the Speech - when he spotted the Audience Attention Flagging.

2.3 M*illion a Year Turned into 22 M*illion
a year from the SAME stage Presentation!

NOW.

Bright and Shiny and New.

People who are Marketing 5000.00 On-Line Programs.

Are Inserting BONUS LINKS in their Copywriting.

Color Photos
Check Lists
Special Reports

RATHER than Spend The 5K to learn how to do it.

I just DID IT.

Should be an Interesting TEST.

All Print.

VS

Print Interrupted By ADDED VALUE ENTERTAINMENT.

Like this Color Pic of my Lunch
With one LED FLASHING Ice Cube - that Attracts People to my Restaurant table.

LED IceCubes
And
LOTTO tickets
And
Tump 50.00 Bills - Are How I Met The Sports Restaurant OWNER - where this Photo was taken.

https://glennosborn.com/led-ice-cube-attraction.php
Awesome, Glenn!

I LOVE the idea!

I'm always looking for ways to make my writing interesting...

It's not always easy!

I usually do it by looking for the interesting angle... But I also sometimes pop in (what I hope are) interesting images too!

Which reminds me of one of my favorite ads... David Ogilvy's The Man in the Hathaway Shirt!



What catches your attention when you see this ad?

What catches my attention is...

The eyepatch!

So... you read the copy.

Why does this man have an eyepatch?

Did he wrestle a bear, who popped his eye out?

Or maybe...

Was he in a fighter plane accident during the war?

You read and read... and...

...you never find out. But you do find out about how great Hathaway shirts are!

I love it!

Fun fact... The Most Interesting Man in the World campaign is said to be a knock-off of the original Man in the Hathaway Shirt ads...

“The Man In The Hathaway Shirt” Ad by David Ogilvy
https://swiped.co/file/man-hathaway-...-david-ogilvy/

The Man in the Hathaway Shirt
https://www.earlytorise.com/the-man-...athaway-shirt/

Best wishes!

Dien
Reply With Quote
 


Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

vB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Forum Jump

Other recent posts on the forum...


Seeds of Wisdom Publishing (front page) | Seeds of Wisdom Business forum | Seeds of Wisdom Original Business Forum (Archive) | Hidden Unusual Business Ideas Newsletter | The Great Ideas Letter on CD | Hotsheet Profits | The Art of Leverage | The Success Report | Persuade via Remote Influence | Writer's Friend (software) | Affia Band | The Entrepreneur's Hotsheet | The SeedZine (Entrepreneurial Ezine) | The Fly Low Collect Dough Update Hotline

Get the report on Harvey Brody's Answers to a Question-Oriented-Person


All times are GMT -4. The time now is 04:51 AM.


Powered by vBulletin Version 3.6.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.