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Old November 2, 2017, 01:30 PM
GordonJ's Avatar
GordonJ GordonJ is offline
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Default Here is a FAST ACTION "template" for your Info Empire.

First, google: The First Hundred Million by E. Halderman-Julius. It appears to have several PDF files available.

It is a story of LITTLE BLUE BOOKS, and the amazing success he had. It is also a good perspective of what Americans are Preoccupied with,

The most significant statement he makes is:

the book is wanted B E C A U S E the buyer wishes to read it

The BUYER wants the information.

So, it seems to me, THAT WOULD BE A GOOD PLACE TO START, rather than spending time, often months turning to years, on your ideas, on your information products, on your own info publishing empire.

Start with a PAMPHLET or Brochure. Google it, find tons of FREE software which lets you make one for free.

You can take your finished pamphlet on a usb drive, have a few printed out, and you have your first product.

During the heyday of Little Blue Books (1920's) there was another popular info product thriving...the HOME CORRESPONDENCE COURSE. And often, you would receive 1 lesson per week, some were pay as you go type, others had you pay it all up front.

In the last month, I've spoken to several of you...and you all have IDEAS, and some have had that idea for a long time...yet, I don't see any

RESULTS. WHY? I don't know.

But I do know that every single person reading this has something of value to offer to the world, but, alas, it probably won't ever get known.

And the simple reason it will die with you is: You don't take small ACTIONS on your big ideas, and allow them to accumulate and build.

Hope I hit a nerve or two.

GordonJ
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Old November 4, 2017, 01:43 AM
Dien Rice Dien Rice is offline
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Default Thanks Gordon for the inspirational "boost"...!

Quote:
Originally Posted by GordonJ View Post
But I do know that every single person reading this has something of value to offer to the world, but, alas, it probably won't ever get known.

And the simple reason it will die with you is: You don't take small ACTIONS on your big ideas, and allow them to accumulate and build.

Hope I hit a nerve or two.
Hi Gordon,

Great post!

I remember reading The First Hundred Million several years ago... It's a great book, and what he writes about is certainly true today.

He sold hundreds of millions of copies of his "Little Blue Books"...

Back in 1919, he sold pamphlets at 10c a pamplet, but people pre-paid him $5 - so they actually pre-paid him for 50 pamphlets, which he would then print and send to them over time (not all at once). He was printing these at 24,000 per day!

He would test out different titles... If a book didn't sell with one title, he'd try another title. (Many of the titles he tried and their sales figures are listed in "The First Hundred Million"... That's why copywriters love it so much.)

I'm leaning that way, Gordon (towards doing something like this)... Thanks for giving it a boost...

I'm actually making lists of possible short reports I can write (to be used for multiple purposes)...

Best wishes,

Dien
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Old November 4, 2017, 01:55 PM
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GordonJ GordonJ is offline
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Default The HOTSHEET HAS never been hotter.

Quote:
Originally Posted by Dien Rice View Post
Hi Gordon,

Great post!

I remember reading The First Hundred Million several years ago... It's a great book, and what he writes about is certainly true today.

He sold hundreds of millions of copies of his "Little Blue Books"...

Back in 1919, he sold pamphlets at 10c a pamplet, but people pre-paid him $5 - so they actually pre-paid him for 50 pamphlets, which he would then print and send to them over time (not all at once). He was printing these at 24,000 per day!

He would test out different titles... If a book didn't sell with one title, he'd try another title. (Many of the titles he tried and their sales figures are listed in "The First Hundred Million"... That's why copywriters love it so much.)

I'm leaning that way, Gordon (towards doing something like this)... Thanks for giving it a boost...

I'm actually making lists of possible short reports I can write (to be used for multiple purposes)...

Best wishes,

Dien

Dien, spend a few minutes at one of my favorite publishing houses:

http://www.journeyworks.com/

Amazing pamphlets, which could easily be front end and multi-purpose.

Consider the current hot market for HOTSHEETS.

Barb Ling crushing it with her cheatsheets.
Amy Harrop doing great with her One Page Publishing and family of products.
\
Reminds me of Jimmy Krug and SIMPLE PUBLICATIONS.

Anyhow, I have a report, it is old school. Spiral bound, like the Original Chattel Report, will NOT offer any digital copies.

It is basically about how to Get Inside Their Bubble without them knowing it.

One of today's hot ideas is: Stay the Fu*k Out of my Bubble.

Check out this link to see the many Hotsheet Poissibilities:
http://bit.ly/2ivvrRX

My NEW offline report is all about getting inside their bubble, with a guide to preoccupations, interrupters, Ericksonian fragments, ice cream truck metaphors and more. Too good to offer to general public as a pdf.

But, my point is:

Simple information which can be used on many fronts, for several audiences, with some simple custom tailoring...is a good idea, today, tomorrow and even back in the day.

Gordon

PS. I look forward to seeing what you are up to with these.
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