Would you pay $3,333.33 for a banana split ice cream?

[Dien Rice]

Hi Phil,

Originally Posted by Phil

Cool ideas and Much much more...

http://salutadventures.com/2011/07/2...ve-fast-foods/

Thanks - great article!

I love this stuff...

Of course, there is always someone coming out with the most expensive "this" or the largest or smallest "that" in the world...

It's all for the free publicity. Personally, I love publicity "gimmicks"!

It's also one of the "pillars" on which Richard Branson built his multi-billion dollar wealth... Almost everything "newsworthy" he's done in his life has been part of getting free publicity - and effectively, free advertising...

I actually keep a file on publicity "gimmicks" I come across, that I can easily "delve into" when I want examples...

For example, here's one I just dug out of my "archives" this moment, which I've never written about anywhere (until now), from 2010...

Mini (the car manufacturer) challenging Porsche to a race!

Mini Vs. Porsche Race Is A Great Publicity Stunt That Might Just Work
http://www.autoguide.com/auto-news/2...just-work.html

What a great idea! I bet the race never happened... But it still got Mini some great free publicity!

Those that Haven't ever Run into {Alf Nucifora}...

''Awesome'' Guy worth Studying, Learning...

Mostly older Writings from Years back...

Especially well worth Digging into and throughout Alf's excellent Archives...

In the U.S. alone, luxury is a $400 Billion Market. ... in the U.S. They are what I call Brand-sensitive in the sense that the Brand is the price of admission. But luxury ...

Why The Luxury Market Continues To Roar...
http://www.nucifora.com/art_272.html
http://www.google.com/search?q=Alf+N...w=1366&bih=639
http://www.nucifora.com/alfs_articles_archives.html

Thanks, Phil, I had never heard of Alf Nucifora!

Looks like some great and useful information there...

Best wishes,

Dien